The user interface is simple, and the connection to HubSpot is easy. It provides a rich dataset for our niche, the PE market, and it has become an integrated tool in our processes and day-to-day ways of working.

I like using Cognism because it makes it easier and quicker for me to enrich leads with its mass enrichment feature. I can just import a CSV, and it automatically enriches the information I need for the company. This saves me a lot of time, especially when enriching all the CRM data, which would take a lot of time if done one by one. It's also been really helpful when I'm reaching leads across EMEA, as it provides accurate contact details, validates existing records, and fills in missing information before leads are passed to the sales team. The data coverage in EMEA is particularly useful, helping me save time on manual searches and improving the overall quality of our CRM data. Additionally, the initial setup was easy and direct to the point, which was great when integrating Cognism with our CRM system.

I use Cognism for intent data and finding people who are looking to buy, and it's excellent for getting people's emails and phone numbers. The phone numbers are more accurate than other providers, which helps me get through to more people on cold calls. I also find it valuable that it exports well into HubSpot.