Cleeng provides a modern and flexible subscriber infrastructure for D2C subscription and sports brands. Designed as an operational backbone for the full subscriber lifecycle, the platform unifies identity, billing, payments, and customer care across web, mobile, and Connected TV. Trusted by global sports leaders – including ATP Media, Big Ten Network, beIN SPORTS, and Tennis Channel – Cleeng’s subscriber infrastructure is battle-tested for high-concurrency events. Cleeng allows organizations to launch a fully working Proof of Concept in 60 minutes and complete full enterprise deployments in weeks. This foundational infrastructure enables a dedicated SRM® (Subscriber Retention Management) layer, which leverages 360° subscriber data to drive measurable retention gains. Furthermore, Cleeng integrates a Merchant of Record model that offloads the complexities of global tax, fraud, and compliance. The platform provides the technical reliability and predictive intelligence necessary to reduce churn significantly and boost subscriber retention.