Channel99's analytics tool has provided very strong results in our intial tests with them. Their ability to resolve anonymous traffic at the account level is significantly better than what we've seen with other vendors. Chris and his team have been extremely flexible, knowledgeable and willing to go the extra mile to ensure a successful partnership. They've made it very easy to set up and test their solution. They're also committed to adapting to our structure to optimize integration opportunities.

Channel99's platform takes the guess work out of marketing performance by channel and integrates with all the typical platforms marketers are using for ad placement. B2B marketers can optimize their ad spend pretty quickly and start seeing significant cost savings/increase in ROI in a short period of time. The team's also really nice, responsive and helpful. Makes all the difference.

Channel99 has been a powerful partner in enabling more granular and effective tracking of B2B engagement for targeted accounts. The platform's unique approach to view-through analytics and use of website tags offers clear visibility into account-level engagement metrics beyond the capabilities of traditional ABM tools. Clear value in supporting complex B2B sales cycles: Channel99's analytics offer actionable insights that can inform both top-of-funnel media strategies and mid-funnel sales engagements. This end-to-end tracking has proven valuable in measuring the real impact of our digital media on long sales cycles and connecting it to sales outcomes. Overall, Channel99’s unbiased reporting and KPI framework has been instrumental in showcasing the effectiveness of our marketing efforts, particularly in a complex sales landscape. We look forward to scaling our partnership and exploring further use cases with Channel99.