- We only use the Broadcast email build-and-deliver tool, so tool specific comments are only in reference to that. - This is a small, high-touch organization. You WILL be important to them. They WILL be responsive to your suggestions and requests. Not all of them will be put into practice - customers have different needs, and recommendations have to be globally applicable - but they listen and give them fair consideration. That's rare, and really welcome. - Being SaaS, they are updating all the time. With fixes, improvements, added functionality. - Various users have contacted support now and again (via online chat) and have reported being very happy with the responsiveness. And the person responding *never* gives in to the temptation to tell them that they could have found their answer in the online help documents. That must take an immense amount of self-control. - All software tools make trade offs between simplicity and flexibility. The more flexible, the more complex (Look at Paint vs Photoshop, or Windows Movie Maker vs Premiere Pro). Cerkl has found a good balance. We have more than 100 users of the tool, with the expected range of technical ability, comfort with new tools, design sense, and so on. Many were intimidated at the prospect of moving from the tool they knew - as unreliable and lacking as it was - to something new. Unprompted, several have subsequently contacted me to say that indeed, as promised, this was better. And it was really no contest. The learning curve is not steep. - The Metrics (aka "Insights"). We never had them before. I'm like a kid in a candy store.

I like the ease of compiling newsletters and sending out blasts.

Within an organization of 10,000 different people with different roles, personalities and communication styles, I see my role as the person who keeps everyone on the same page. To accomplish this, we need an integrated approach. Cerkl gives us tools that allow us to reach each person in the way they prefer to be reached. I also appreciate how their team works with us. They're a true partner.