Calibrated Intelligence

Prism

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Prism helps Amazon advertisers prioritize high-impact actions, execute changes safely, and scale optimization with guardrails. Instead of stopping at reporting, Prism guides teams through a 5-phase workflow from urgent fixes to structured growth, with 24 guided actions across triage, defense, expansion, optimization, and maintenance. Advertisers can review executable recommendations, approve changes asynchronously, track real-time completion status, and understand outcomes through audit trails and measured before/after performance context. Prism supports safer execution with conflict handling, thresholds, exclusions, circuit breakers, automation pauses, and a 7-day undo window for revertable actions. Built for teams managing Amazon Ads across multiple accounts, Prism combines AI-grounded recommendations, team-based access controls, performance visibility, and gradual automation adoption so advertisers can move faster while keeping control over spend, risk, and campaign quality.