# Prism Reviews
**Vendor:** Calibrated Intelligence  
**Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)
## About Prism
Prism helps Amazon advertisers prioritize high-impact actions, execute changes safely, and scale optimization with guardrails. Instead of stopping at reporting, Prism guides teams through a 5-phase workflow from urgent fixes to structured growth, with 24 guided actions across triage, defense, expansion, optimization, and maintenance. Advertisers can review executable recommendations, approve changes asynchronously, track real-time completion status, and understand outcomes through audit trails and measured before/after performance context. Prism supports safer execution with conflict handling, thresholds, exclusions, circuit breakers, automation pauses, and a 7-day undo window for revertable actions. Built for teams managing Amazon Ads across multiple accounts, Prism combines AI-grounded recommendations, team-based access controls, performance visibility, and gradual automation adoption so advertisers can move faster while keeping control over spend, risk, and campaign quality.






- [View Prism pricing details and edition comparison](https://www.g2.com/products/calibrated-intelligence-prism/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+12%3A29%3A45+-0500&secure%5Bsession_id%5D=d767407e-d2c4-4422-b235-9657bc316fdb&secure%5Btoken%5D=03389d6fb16321cc4b03d1666a866331ccf98c53835bd2b8b997f8c3b27fb79a&format=llm_user)

## Prism Features
**Platform Basics**
- Ad Serving Rules
- Sponsored Product Listing Ads
- Banner Ads
- Display Ads

**Platform Data**
- Reporting Performance Metrics
- Data Filtering
- Reporting Dashboards

**Platform Additional Functionality**
- Offline Ads
- Video Ads
- Team Collaboration
- Integrations

**Agentic AI - Retail Media Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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