

CACI's UK geodemographic segmentation dataset, segmenting over 1.6 million UK postcodes into 7 categories, 22 groups and 65 types using hundreds of data sources and 800+ variables. Used to profile customers/catchments, improve targeting and personalisation, assess local demand, and optimise branch/retail networks and expansion decisions.

Transforms CACI's Acorn geodemographic segments into interactive AI personas organisations can question and explore. Enables natural-language conversations with personas representing Acorn Groups, exploring consumer motivations/behaviours, and simulating how different audience groups respond to products, places and messaging — moving from static segmentation to interactive scenario testing.
CACI Limited (CACI UK) is a UK-based data, technology and digital transformation company headquartered in London, with operations across the UK, Europe and India. We help commercial and government organisations use data, AI, software and technology to transform how they operate, serve customers and make decisions. Established in the UK in 1975, CACI Limited has more than 1,600 employees and works across industries including retail, financial services, public sector, defence, national security, healthcare, telecoms, media & entertainment. CACI Limited is a wholly owned subsidiary of CACI International Inc. (NYSE: CACI), the US-headquartered technology and national security company. CACI Limited operates through caci.co.uk, while CACI International Inc. operates through caci.com. They are separate legal entities. Our capabilities span: Data, analytics and business intelligence Customer insight, marketing and location planning Cloud infrastructure and digital transformation Cybersecurity and critical national infrastructure protection Data management, integration and governance Software development, consultancy and managed services Operations and logistics optimisation And much more...