The reduction of manual work and time spent on it. BuzzGuru brings the kind of automation I need. It doesn’t try to automate what has to remain a human job: creative tasks, communications, - as people (influencers and advertisers included) still need other people to build relationships, for work only or not. What it does automate is the manual work that basically any marketer hates. In our field, we have to be aware of ER, CPM, and other metrics of social media influencer accounts and posts that can be calculated by hand. It takes A LOT of time to calculate them each time manually, turning marketing experts into almost mindless calculators. BuzzGuru has the metrics we need pre-calculated, and we can use them to a) check whether an influencer fits our ad campaign and b) filter and weed out the irrelevant influencers early on the stage of research.