HTML building is very crucial for the business, because our designers come up with fancy designs that can only be created with custom HTML. The preview functionality without login is also widely used for getting approvals and for reporting purposes. Marketing automation workflows reach people at the right time consistently.

I love being able to manage lists by targets and sales objectives, because profiles are different and segmentation is important. Importing is also essential since these are important databases: being able to add them to lists and then exploit the data gives me a better overview of what works or not. The dashboard provides valuable information for this. Overall, segmentation and personalization have brought a significant improvement in the relevance of the campaigns.

They make managing email marketing faster and more reliable. The Data Import & Export Tools make it easy to move and update customer data, Email and Mobile Preview helps ensure campaigns look professional across different devices before sending, and Manage Email Lists makes it much easier to organise contacts, segment audiences, and send the right campaigns to the right people.