Ease of use, customization and the automation and leverage it greats.

What I like best about Bonzo is they have real humans that provide real customer service. These other platforms get so caught up in being a 'technology company' they are that they forget that real human beings are trying to use/learn their software on the other side. The staff at Bonzo are super friendly and respond fast too. The best analogy I can make when comparing Bonzo to my past CRM is the comparison one would make between and iPhone and an Android phone. Both are great and very capable machines. One could argue when you list out the stats side by side on both that the Android is a more powerful machine; however, in order to unleash its full potential you need to be fairly techy to do it. The iPhone on the other hand may not be as statiscatlly powerful, but it is 100 times easier to use for everyone. This is how I view Bonzo, being like the iPhone. It is so easy to entegrate with other software platforms and and i find myself using it much more frequently han my past CRMs because it's just so much easier to use.

What I like best about Bonzo is it's always adapting. The company is always looking to improve the product. While nothing will ever be perfect, all we can ask is that the platform never gets comfortable or dormant. The mortgage industry is always changing and evolving and we need our CRM to do the same. I feel like the ease of use is great. So far the customer support has been excellent for us. The more people that join the platform, the more employees they higher and the better support we all get.