Our bluecore success team is great! There are a lot of dimensions and ways to approach personalization.

Ease of use and personalization. Drag and drop editors with mobile views speed up the process to launch tremendously.

As a developer I found that the templating language was easy to grasp and implement. The API documentation was thorough and straightforward which saved time when testing payloads and triggering emails both in lower instances and in production. I personally used Postman as a way to test through all emails prior to handing payloads over to our external systems to begin triggering the emails. Most of our core transactional emails use custom templates and I found the editor itself to be clean and simple to use. One last thing I would note is that the systems handle heavy loads pretty well. We have never had an issue with emails being queued for a long period of time even during high sale events.