CONFIDENCE! From the very beginning with the onboarding process, the team at Blackcurve has really pushed for the success of their software with our business. This is not a company that sets up its system and walks away which was vital in the early days to give us the confidence to move from micromanaging pricing to letting the software run itself. Blackcurve has completely changed our approach with growth; we have more confidence in continuing to expand our catalogue now we can let Blackcurve handle pricing changes within custom rules we have set.

Blackcurve's willingness to understand our business and what's important to us

Hard to pick just one! I love the rules engine; we have got to a stage of micromanaging it at a product level, meaning bespoke pricing rules for the whole catalog. It's tough to describe the time this product has saved us over the years; we have been using it for so long now it's hard to picture what we did without it. No more spreadsheets, trawling google searching what the market price was for products and where we should place ourselves. We now have confidence that with the correct data input, we will be sitting at the right price we want to be. Automation of pricing has been a key driver in our growth over the last couple of years; it is why we were so well-positioned during the covid e-commerce boom and the reason we remained competitive throughout.