Usability for the business users. I am a business users and I can use the Platform alone to create my analysis or dashboards, it isn't necessary to have technical knowledge for this. The platform is very friendly, intuitive and complete. The mobil part is also important, I could download the application in my cell phone. The same user that I access in cloud, I use in the mobil. Another point, all develop is in cloud, so it isn't necessary to install anything, all access is in browser.
BIMachine offers business intelligence solutions that enable organizations to analyze data, generate reports, and gain actionable insights to support strategic decision-making.