I find Billo pretty easy to use overall. I like that I can approve and reject creators easily. The filters are a great help to narrow down the types of people I'm looking for. Plus, being able to see some of the past work of those creators is a nice feature. I like the ability for requesting add-ons for each video, like asking for additional hooks, which can give the content a better chance when posting it as a paid ad. It makes it easy to reach out to specific creators who meet certain criteria, and there's a higher guarantee they will respond because it's a marketplace, unlike directly contacting creators on platforms like Instagram or TikTok. The centralized briefing system is convenient, eliminating the need for copying and pasting information frequently. Payment for creators is streamlined, avoiding the complexity of creating individual contracts. The capability to handle a large volume of creators also helps address our volume needs effectively.

I like Billo's ability to source for thousands of creators and get UGC created very quickly. The feature that allows me to filter by age, gender, etc., is really useful because we have a specific persona of creator we want to work with, and Billo makes it easy for us to find them quickly.

How straight forward the user experience is, consistent pricing, and quality content