Apollo is one of the must tools to have if business depends on outbound leads. Features I like about Apollo: 1) Good integration with HubSpot - it gives multiple options to add contacts based on the email activity which i find very useful. Eg- I prefer to only add those contacts to HubSpot which have viewed the emails, Apollo gives me this flexibility and does not add all the contacts enrolled in sequence. 2) It has almost all the relevant data points - and has helped us with company and contact data enrichment. 3) Allows our SDR team to do niche outbounds as it provided very detailed and smart filters like senority, hiring pattern, countries they have employees in etc - all included in ICP. 4) I have also found customer support team very helpful.

This software is easy to use and work with i might say user friendly. Searching the book one wishes to read is pretty simple and quick. It has good customer service. The good thing about this software it is not dormant since new features keep being uploaded to the system.

Although we are organizationally new to the system, it is relatively easy to learn the basics and train new people to system use. The advanced features are great.