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Better Email

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Average star rating
5.0
Serving customers since
2021

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Sercan-Dirasan O.
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Sercan-Dirasan O.
SAP Integration Architect & Geschäftsführer AIOA GmbH - The magic you are looking for is the work you are avoiding
07/21/2026
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Review source: G2 invite
Translated Using AI

Efficient, User-Friendly, and Time-Saving

I like the efficient use of Better Email because it has helped us improve our quality and save time. The integrated AI Betsy assists us in formulation and design, taking past campaigns into account, which is really useful. Better Email is much more comfortable and efficient compared to our previous tool. The initial setup went smoothly, so even beginners can carry it out independently.

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What is Better Email?

Better Email is a collaborative email design platform with built-in AI, made for marketing teams that produce a high volume of on-brand email. It sits between your idea and your sending platform: you design and build emails in Better Email, then export them in one click to the ESP you already use. Instead of rigid, developer-dependent HTML templates, Better Email gives you an Email Design System, a library of modular, brand-locked components that non-technical marketers assemble with drag-and-drop. Brand elements like logo, color, fonts, and spacing are locked at the system level, so every email is on-brand by default. Betty, the built-in AI assistant, generates complete, on-brand emails in under two minutes from a prompt, a URL, a Word doc, a PDF, or images. Because Betty always works inside your locked design system, AI output stays on-brand and within editorial rules, which makes it usable inside regulated, multi-approval organizations. Teams collaborate in real time with pinned comments, granular roles, and structured approval workflows, so nothing ships without sign-off. Reviewers and approvers can be invited without a paid seat. Better Email exports to Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Adobe Campaign, Mailchimp, Customer.io, Emarsys, Microsoft Dynamics 365, and more. New integrations are built on request in days, not weeks. Outcomes customers report: up to 10x faster production, 88% less time per campaign, 100% brand consistency, and accessible, EAA/WCAG-compliant emails by default. Made in Denmark with European data residency and GDPR-native architecture. Trusted by Co-op, Norlys, Tryg, and Fritz Hansen. Better Email is a design and production layer, not an ESP. It does not send email; sending stays with your existing platform.

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Year Founded
2021
Website
better.email