I like how AYTM's interface is simple and intuitive, even though it provides deep options. The interface isn't overwhelming, which means even those not into market research or technology can understand it easily. I also love how AYTM gives analytics once a survey is completed. Additionally, the initial setup with AYTM was smooth since we could log in with our institutional email, and I loved how easy it was to get started.

It was very easy to use and the results came in on time.

I found AYTM to be very intuitive, especially for creating questionnaires and programming surveys. Everything in it works just like you'd expect, which is really convenient. I loved how it combines being a panel provider with survey programming, making the process seamless compared to using a service like Qualtrics and having to find a separate panel provider. The built-in crosstabs for analyzing results are very helpful, and the ability to download raw data is great too. I also appreciate the collaboration features, which work wonderfully, and the advanced features like built-in max diff that make analysis simpler without any extra steps. The platform's seamless, all-in-one nature is a huge plus, and it always managed to field projects in a timely manner without issues with quotas or low incidence rates. Also, the programming tools are very helpful, and I like that the initial setup was very easy without any problems.