I've worked in the attribution space for years, and Attribution is the only tool that successfully achieved the outcomes I was looking for. Its out of the box functionality to tie an ad click to spend saved tedious tracking work, thus freeing up my clients for more worthwhile analysis. Furthermore, I love its ability to track revenue tied to conversion, but also the user's LTV, which enabled me to make more actionable decisions about marketing investments long term vs. short term. Being able to choose which attribution model I want to analyze data with as well as update my look back and even look forward windows was something no other product or manual analysis was going to provide me. This tool is a great investment.

- Multiple attribution models - "Paths" feature - Ease of use - Excellent support

We love how you can change the attribution model from position-based, to first touch and last touch. This feauture makes it easy to compare them for us.