Working with both product and marketing teams you often hear the empty promises of GA4 being the primary attribution solution. Where GA4 falls short, Attribution shines in its usability, event dropdowns, and channel groupings. I've built a lot of channel groupings in GA & GA4 but the ability to build custom groupings with ease is very refreshing and easy to use!

I've worked with every analytics tool out there and Attribution is the only tool that can actually do multi-touch attribution. * Easy to integrate with DP, ad platforms, warehouse, rETL, etc. * Ad spend automatically imported down to the lowest level of granularity * Highly customizeable dashboard to lay out marketing channels that align with how you view your business * Evaluate ad spend based on lookback window AND forward looking. The main dashboard can answer both questions: * "In Q2, I had X conversions and $Y revenue. How much did I spend to get these results? Which channels/ads were most effective?" * "In Q2, I spent $X on ads. How many conversions and revenue did that yield? Which channels/ads were most effective" * Other tools may be able to attribute simple ecommerce, where a visitor clicks on an ad, visits the site, and makes a one-time purchase. But only Attribution has settings to account for free trials, SAAS, etc. where customers come to the site directly before making a purchase. * Excellent team - eager to hop on a call and answer questions. Excited to work with customers to improve the product and tackle complicated data solutions

Having the ability to get name based attribution is a helpful and necessary. To not only measure data or leads, it allows you to attach the name of that lead to the pathway. Getting the platfrom setup is pretty reasonable for its capability. The team is always helpful and provide good service.