Start driving more direct bookings with precisely segmented, automated marketing powered by your guest data. Ascent360 is the proven AI-first Customer Data Platform built specifically for the hospitality industry, helping hoteliers unify guest data across PMS, F&B, spa, golf, booking, and more into a single, golden guest record. With a 360-degree view of every guest, marketing teams can easily launch highly targeted campaigns across email, SMS, and guest feedback - fueling direct bookings, repeat stays, and stronger guest relationships through true personalization. Intuitive automations save your team time while maximizing revenue throughout the guest journey. With 150 integrations and growing, Ascent360 fits seamlessly into your existing tech stack, empowering hoteliers to activate the guest data they already have and turn it into direct and ancillary revenue.