It provides huge flexibility when running multiple experiments, preparing them and previewing them in both development and production environments on iOS and Android. We've released plenty behind feature flags which is really great for us to target and optimize experiences from CRM campaigns, to deep functionality as well as testing new ideas and validating them quickly.

Easy to get set up and use, awesome to be able to create tests without updating the browser (after the initial Apptimize-enabled version is deployed).

Strong nderstanding of problems in business issues