What I like most is having all my apps' keyword tracking in one place. I monitor 16 apps across the App Store and Google Play, and the Keywords Tracker gives me a clear overview of each keyword: position, traffic, difficulty and 7-day trend. That makes it easy to see which keywords are actually worth targeting. The tools around it are useful too, especially the Keywords Inspector, the Metadata Simulator and Competitors Analysis. I can test title and subtitle changes before shipping them instead of guessing. As an indie developer, the MCP and API support is a big plus for me. I can query my keyword data and run analyses straight from Claude, which fits the way I already work. Several of my target keywords now rank #1 in the US.

Simple dashboard UI with insightful graphs and analytics, and it has helped grow my app’s ASO.

Being able to track your app and find the right keywords... Also checking the competition, and doing all this by iterating every day.