The background change tool is what we use the most. We can take a standard product shot on a plain white background and place it into a lifestyle setting that looks totally genuine. The shadows and reflections it generates automatically make the product look like it was captured in a real shoot.

The AI features handle the repetitive editing tasks, but there’s still enough flexibility to personalize the projects for different clients. That combination has been one of the strongest parts of the platform.

The platform makes it simple to generate realistic model photos for our online store. We can take a single apparel shot and quickly see how it looks across different digital models. This has expanded our asset library immensely.