It is a good conversion booster tool that helps to improve the conversion ratio. It tracks the customer shopping behaviour by tracking the session and clicks. It also helps to funnel out the customers from the visitors who intended to buy or something. It helps in boosting the traffic and to target the specific customer range or region. It provides great analysis for conversion, profit, device-level sales and breakdown on transaction level

Air 360 is the best advertisement software I am using this since last 6 months to promoting my domain and till now I have find this is very user friendly and if we talk about customer experience they are very helpful

The sessions replays, the funnels and the filters for user segments.