What I like best about Perselio is that it combines search, recommendation engine, and AI Shopping Assistant into one personalization platform. For a large e-commerce business like Sportisimo, this is very valuable because it helps customers discover relevant products faster and supports a more personalized shopping journey across different parts of the website.
I also appreciate the flexibility of the solution and the cooperation with the Perselio team. The implementation was smooth, and we were able to launch the AI Shopping Assistant across multiple markets. Perselio feels like a real partner, not just a software vendor, because they help us think about personalization, customer experience, and business impact in a practical way.
Another benefit is the possibility of continuous improvement. We can evaluate search behavior, recommendation performance, customer conversations, CTR, conversion rate, AOV, and other signals, and then use these insights to further improve the shopping experience.
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