Adthena have some excellent customer success teams. My experience with Anna Dutton, Alice Tonks, Stephanie Richardson, has been exceptional, just to name a few. As an agency, we have recommended Adthena to multiple clients off the back of their support. They do a great job of ensuring that we get the best out of the tool. The best thing Adthena gives us is detailed click share and impression share trends for customisable search term groups. Tracking your growth within the addressable search market is invaluable, providing an objective set of KPIs tailored to your business and vertical. If your goal is to dominate the search market in a particular vertical, you need Adthena. Aside, it's an excellent source of data to provide additional competitive context to your search performance, that delves deeper than native engine tools.

market trends, new opportunity in terms of kwd covering

The best thing I can say about Adthena is that for me, the salesperson who initially contacted me made a pitch that the tool would provide specific services that would help my Google ad campaigns. And once we got everything done and started using the tool, the salesperson's pitch was correct. Like point for point, the tool does exactly what Adthena pitched it would do for us. That's been rare in my experience. What I like best is the competitor data, especially the ability to see what competitors are doing with data and insights that are updated regularly. This gives me the knowledge I need to make informed decisions about my ad campaigns. I also like how it informs me in advance when new competitors arrive on the scene. And I really like how I can see which ads are performing best in my space and what they look like. Adthena gives me the data and knowledge I am missing in Google's dashboard. So I can make informed decisions about my ad strategies.