The market trends and market share sections really allow us to monitor any changes in the landscape. The search term detail report is also very beneficial and helps us monitor our performance and our competitors' performance at the search term level.

Adthena has been instrumental in our digital marketing efforts. Their cutting-edge technology, paralleled with their highly skilled sales/AM teams, has helped us get a deep understanding of the competitive landscape in a brutally competitive industry such as ours. Adthena's AI-powered platform sends us detailed reports and has helped save our clients a lot of time and money. We thank Adthena's efforts to help us and look forward to our continued collaboration.

Adthena shows me the bigger picture of what's happening in my market. I see things that happen from my account and make assumptions on competitor activity and strategy, but Adthena validates my hypothesises with the data. It also points out new trends I haven't managed to spot yet, and identifying what's happening from a total market perspective is key to gaining market share and search revenue. One of the features I like is the spend vs clickshare metric, which shows relative spend efficiency. Knowing this helps me reinvest budget between my campaigns. The other feature I really like is the automatic screenshots of search results, particularly from competitors. This helps me because it shows me things I might not be seeing in my own search results, such as offers in other states and specific messaging for specific user segments I might not fall into.