Optimization of Ad Campaigns is the core of features I like most because Adsbot helps to discover critical issues that make you lose your ad spend and what solutions you have to fix them. Negative keywords are another awesome feature! I lost a lot of money because I had a hard time figuring out negative keywords, but no more! The Brand Checker is a game-changer!

Adsbot automates routine tasks involved in managing Facebook Ads, such as bid adjustments, budget allocation, and audience targeting, helping us to save time and reduce manual effort.

Admittedly, I'm fairly new to the PPC realm, so being quick and easy to set up/implement and having a cohesive interface and not having to dig for info/features with Google Ads has been very helpful. Adsbot integrated easily with both my Google Ads and Facebook/Meta accounts. The recommendations by Adsbot so far have been great. The suggested negative keywords were correct and has allowed me to reduce costs. Particularly been happy with the Paid & Organic Analysis section, allowing me to choose which search terms I want to remove as I already rank #1-3, or if the term is high margin and intent, then have the extra real estate of an ad on top of organic rankings. Support is very helpful.