Simple & efficient, great for beginners. This is perfect for someone without lots of time to spend managing Facebook, and it keeps it looking professional even when I don't always have the professional eye. I love that it tells me my highest performing posts and suggests when to use them again. The metrics for data and engagement and reach are so informative and are vital for a nonprofit.

Able to utilize more than one social media at a time. I did not have to log in to multiple accounts to publish images or information, could all be accessed together. My favorite component to this software was the ability to save & schedule posts for a later time. The feedback was very effective, learning why a post received more or less views.

Love the ability to create actions native to Facebook, so people don't have to be sent outside Facebook to do things like make a phone call, sign a petition, RSVP to an event, etc. Unlike Facebook's Events, you can download info on who RSVP'd really easily. Also love the ability to track ally organizations and see what of their content is performing well, so we can amplify it by sharing on our channels. Ability to track performance of our own content as useful too, but there isn't as much in terms of reporting as we would like for that.