Action Selling is a sales training and consulting firm that offers programs designed to improve sales performance and effectiveness. Founded by The Sales Board, Inc., the company focuses on teaching a five-step sales process to help salespeople build stronger relationships with clients and close deals more effectively. Their training programs are based on real-world insights and emphasize the importance of building trust and delivering value to customers. In addition to their core training modules, Action Selling provides assessment tools and continuous learning resources to reinforce the skills taught in their courses.