Love teh tool - Accutics, it helped us streamline the campaign structure in a better way and to keep all the tracking uniform and consistent across the channels with our preferred taxonomy. The crew has been really helpful, and our project has been easy to implement with their knowledge and experience.

When operating in complex martech setup Accutics definitely helps make tracking and stiching data easier and consistent. This is especially necessery when dealing with questions of campaign attribution and effect of campaign on business baseline. We operate in failry complex martech setup where a part of adevrtisemnt is done via GMP and part is done in different ad engines while measurment is done in Adobe Analytics, as well as engines and GA. This is done across 15+markets and for us it is imperative that we have consitent tracking on the campaigns that allow us to reach a proper level of granularity when slicing the campaign data for reporting, this would not be possible without Accutics. The system is easy to use and support is fairly good with Accutics team hosting some of world renowened experts in tech space such as Frederik Werner.

- Accutics is an excellent tool for keeping governance and track of the digital marketing campaigns launched. - Keep the naming convention in-platform platforms as in the tracking parameters (UTM or CID) for the Analytics tools. - You can integrate Accutics information into your Analytics setup enabling costs and return over investment into your Analytics setup. - The customer service is great. They always guided us on the best usage of the tool and showed us how to extract the most of it. Since we implemented Accutics we could create governance and track of our digital marketing activities.