We chose Ably on our organization for their reliability. During our implementation phase, we were onboarded and guided by very smart people, which impressed on us the confidence to see that they really know what they are doing and that they are serious about their reliability promises.

Ably has been a key part of how we deliver real-time race data across the NASCAR Tracks App, NASCAR Mobile App, and NASCAR.com. We use ABLY every weekend for NASCAR live events at scale. 1. True Low-Latency Performance Ably delivers fast, reliable real-time data—crucial for race fans tracking every millisecond of on-track action. Whether it’s lap-by-lap leaderboards, in-car telemetry, or live timing, Ably keeps our apps perfectly in sync. 2. Scalable We’ve seen Ably scale effortlessly across hundreds of thousands of users on race weekends without a hiccup. It gives us confidence to deliver a consistent experience no matter the event size. 3. Developer-Friendly APIs and SDKs The implementation experience has been excellent. Ably’s well-documented APIs and flexible SDKs make it easy to integrate into both our web and mobile stacks—including our React Native-based Tracks app. We were able to integrate ABLY in to our workflows quicker than we originally planned due to their help, and well documented systems. 4. Pub/Sub Architecture That Just Works Ably’s channel-based publish/subscribe model maps perfectly to our needs—streaming car position updates, driver audio triggers, and leaderboard changes to fans in real time. 6. Operational Transparency We appreciate the real-time monitoring and analytics tools Ably provides. It helps our dev and ops teams understand traffic patterns, message throughput, and potential bottlenecks with zero guesswork. The customer support we receive is top tier as they are always available and quick to respond.

We leverage Ably extensively in the new TouchTunes iOS and Android mobile app. Ease of integration and support, rock solid performance and elasticity, and a reasonable pricing strategy were key criteria in our selection of Ably about a year ago. Ably support has been responsive and competent, and working with Ably has felt more like a partnership than a client-vendor engagement. The product performs well under load, and the interaction model is well designed.