As a Growth Marketing Manager running LinkedIn ABM, ZenABM helped me a lot to identify how the accounts engage with my campaigns in detail.

The core value is the account warming signal — seeing an account move from impressions to clicks to engagement over time, and using that progression to time BDR outreach. LinkedIn's native dashboard doesn't come close to this level of account-level visibility.

Cross-referencing ZenABM data with HubSpot lifecycle stages also let us quantify impression thresholds per funnel stage, which now informs our ABM budget decisions directly.

If you're running LinkedIn ABM and want to move beyond vanity metrics, ZenABM is the missing layer. Review collected by and hosted on G2.com.

Filtering the data to specific ranges was challenging before - although with the current Claude connector it's easier now Review collected by and hosted on G2.com.

What I like best about ZenABM is that they understand ABM beyond theory.

We use them for ABM efforts, and the work is practical, focused, and tied to pipeline. They help us reach the right accounts, shape the right message, and run campaigns that actually support sales instead of creating marketing noise.

The team is sharp, responsive, and easy to work with. They bring structure, but they don’t overcomplicate things. That makes them a strong partner for a B2B SaaS company like ours. Review collected by and hosted on G2.com.

Nothing major.

If I had to mention one thing, it would be that ABM takes time to compound, so results are not always immediate. But that is more about the nature of ABM than ZenABM specifically.

Overall, the collaboration has been strong, transparent, and useful for our LinkedIn and ABM motion. Review collected by and hosted on G2.com.

ZenABM sits on top of your campaigns and shows you which accounts are engaging with which Thought Leader Ads and Image ads, and how often. That extra layer is what makes it possible to build a real outreach engine around your LinkedIn ads. The UI and UX are clean, intuitive, and easy to navigate. The most important feature for me is the integration between ZenABM & Clay - I can easily send data about engaged accounts to my Clay and based on that contact the best contacts via LinkedIn DMs. The ZenaAI (internal AI chatbot) is really helpful - why? Because I can ask questions about my campaigns, performance, results, etc., and it supports my campaigns and ad performance a lot. Human support is also there - when I have a challenge with integration, Michał helps me with that via video call. In terms of performance - I have a case study - first I DMed people who hadn't seen my campaigns, and in the second test (based on signals from ZenABM) I ran DM campaigns only for engaged accounts. Results? 63% higher acceptance rate. So based on that - I can easily calculate the ROI from ZenABM. Review collected by and hosted on G2.com.

I use Pipedrive, not HubSpot, so a future integration with Pipedrive could be a good solution. For now, though, it’s only a minor issue for me. Review collected by and hosted on G2.com.

I love being able to build a funnel approach with ABM stages and build specific ads for each stage, have full visibility into which companies and titles we’re reaching and how each performs within ad set and campaign. It’s also helpful that we can refine targeting and exclude the audiences we don’t want to waste budget on directly in the platform. Most importantly, it ties everything together into our HubSpot Deals pipeline and the revenue we’re building through our ABM campaigns. Review collected by and hosted on G2.com.

The AI chat is not working well yet, but I see the progress over time and hope to get more value from it over time. Also some functionalities take time to load like exclusions of titles and companies from campaigns Review collected by and hosted on G2.com.

ZenABM allows me to quickly query my LinkedIn ad performance data with AI, understand performance differenes for different ad formats, and also attribute revenue to ABM campaigns (deals & pipeline influenced by specific ABM campaigns)and see which companies the sales team should be reaching out to Review collected by and hosted on G2.com.

Sometimes the companies data loads slowly Review collected by and hosted on G2.com.

I think the team's great behind the product, and they're very responsive. I think it's quite intuitive as a platform, and most importantly, they've built a good API and MCP that we can build stuff on top of. They've even built some skills, so really good. Review collected by and hosted on G2.com.

There's some restriction from the LinkedIn side, which is not their fault, but it's still annoying. The stuff around the skills can still be improved. Review collected by and hosted on G2.com.