Zappi's templated approach makes it easy to scale concept / design / claims testing at an enterprise level and takes away a lot of the guess work.

Being able to define our audiences and fix them for everyone to use simplifies the process and enables us to democratize iterative research.

The Zappi team is also a big part of this successful partnership as we spend enough time plan for what's coming each quarter / semester and have an ongoing relationship to troubleshoot when needed. Review collected by and hosted on G2.com.

The qual components still feel a little simple sometimes - I would love to see more than just coding of the data and more active recommendation coming out it it. Review collected by and hosted on G2.com.

The ability to have a one stop shop for our testing universe is incredibly helpful for multi-market reference, ease of meta analysis, consistency of pricing and interpretation globally Review collected by and hosted on G2.com.

Some of the UX can be a little clunky - I've been using the platform for 8 years and some elements don't feel like they've progressed at all, despite continual feedback. They are also primarily a tech company rather than a research company, so some simple features that you would expect as standard deliverables from a market-research agency just aren't there. Review collected by and hosted on G2.com.

The ease of activation of CMI, and the breadth of the portfolio. Zappi is also extremely easy to implement, with a click and go solution, meaning they are easy to use on a regular basis. Connection with the support team is also fantastic. theyre constantly available to catch-up and support where possible. Review collected by and hosted on G2.com.

some of the survey options arent optimised to be best in class, i.e the optimise pack. Would be great to see the develop to a stage where they can replace traditional CMI solutions Review collected by and hosted on G2.com.

Fast, cost effective creative testing that can be used globally. Self serve so launching tests can be done globally in real time. Support model is generally pretty good via platform. Review collected by and hosted on G2.com.

Limited continuity across solutions - e.g. can't directly compare Creative vs Amplify suite in terms of different solutions. Inconsistent availability of norms. Review collected by and hosted on G2.com.

The agility in reporting and its ability to deliver fast, actionable insights Review collected by and hosted on G2.com.

We need to build historical data in Excel to track performance over time. Review collected by and hosted on G2.com.

I like Zappi for its good product portfolio and strong benchmarks. It offers easy analysis and has good creative analysis tools. I also value how Zappi provides rigor to a fast research approach. Review collected by and hosted on G2.com.

I wish Zappi covered more markets and industries Review collected by and hosted on G2.com.

I like that Zappi is very quick, super intuitive to use, and offers good value. Everything being contained in a single online platform is really convenient. It saves us time and is really easy to use. Review collected by and hosted on G2.com.

The AI reporting tool is a bit basic and doesn't consider the stim that is being tested - it works off the metrics only from what I can see. The exporting of content can be a bit clunky. Review collected by and hosted on G2.com.

It has a fairly simple and easy-to-use interface, which makes it pleasant for the user, in addition, it has an excellent option for issuing reports, which contain information of interest for decision-making within our organization. Additionally, the customer service team is wonderful, it quickly and efficiently provides answers to the different problems that arose during the use of this system, we have also used zappi to obtain better information from customers without them feeling pressured and thus improve all our products based on your criticism Review collected by and hosted on G2.com.

what I don't like about Happay is that it has many restrictions compared to others in the same industry when it comes to customizing its settings and it is a bit difficult to have so many restrictions Review collected by and hosted on G2.com.

While Zappi may not be right for every single project a market research professional is tackling, it provides an amazing solution for quick turnaround, reasonably priced test such as monadic concept testing, naming and even TURF. The quality of the data is always excellent and the client team that supports you throughout the project is responsive and extremely helpful. Review collected by and hosted on G2.com.

The only downsides to Zappi are the whole reason they can do the studies as quickly and as economically as they can - the lack of complete customization. There are things that I have tried to do that simply aren't possible due to the standardized nature of their testing tools - which I understand. Additionally, with only a dashboard deliverable it requires the researcher to allot time for analysis and reporting. Review collected by and hosted on G2.com.

Easily customizable, excellent reporting tools. I love the instant slides and ease of exporting decks or raw data as needed. The breadth of tools they offer right now is great, and they are only adding more by the day. Review collected by and hosted on G2.com.

Could use a few more features, but the team is very responsive, and all suggestions I have made are in the works. Review collected by and hosted on G2.com.