Wayfront Pricing Overview

Wayfront does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Wayfront pricing in 2026 starts at $99.00 and can reach $1,500.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Wayfront's official pricing page for the most current details.

Wayfront's pricing is best suited for small business agencies, particularly in marketing, advertising, media production, and consulting, which represent the overwhelming majority of G2 reviewers. The Base plan at $99/month fits solo operators or small teams needing a client portal with billing and onboarding. G2 reviewers running video, SEO, and content agencies gravitate toward the Pro tier at $249/month for automation and reseller capabilities. Wayfront's Plus tier at $1,500/month targets scaling agencies needing API access, custom workflows, and SLA guarantees. One Mid-Market reviewer in IT and services confirms viability beyond small business, but the core audience is productized service agencies with 1 to 10 team members.

Wayfront offers a free trial for evaluation but no permanent free tier. The Base paid plan starts at $99/month and includes core functionality: white-label client portal, CRM, project and task management, form builder, 40+ integrations, and Wayfront AI for up to 5 team members. Wayfront's Pro tier ($249/month) unlocks Make automations, editable client-facing pages, portal template editor, client-side teams, and a white-label reseller module. G2 reviewers specifically flag Make integration as a meaningful gap in the Base plan. Wayfront's Plus tier ($1,500/month) adds API access, custom integrations, custom workflows, uptime SLA, and priority Slack support for up to 50 team members.

G2 reviewers of Wayfront rate it 4.8/5 on average, with nearly all reviewers from small businesses citing strong value through consolidation of CRM, billing, onboarding, project management, and client communication into one system. Reviewers consistently highlight eliminating the need for multiple separate tools as the core value driver. Two recurring concerns temper the assessment: Make.com automation is locked to the Pro tier ($249/month) rather than included in Base, and API access requires the Plus tier at $1,500/month. One reviewer noted a price increase without legacy plan protection. High ratings alongside these complaints signal Wayfront's pricing is premium but justified for agencies running productized services at scale.