Upfluence Reviews (140)

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Reviews

Upfluence Reviews (140)

View 1 Video Reviews
4.6
140 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the ease of use and comprehensive features of the platform, which streamline influencer outreach and campaign management. Many appreciate the robust filtering options that help target specific audiences effectively, enhancing their marketing efforts. However, some users note that the platform can be expensive for smaller businesses.

Pros & Cons

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ML
Marie L.
Mid-Market (51-1000 emp.)
"Excellent software for project management"
5/5
What do you like best about Upfluence?

Our team has been using this software for several months now and it has been an excellent tool for managing our projects. The software is easy to use and has all the features we need to keep our projects on track. The customer support team has been very helpful whenever we've had questions or issues (shoutout to Paolo and his teammates I had on the chat). Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

None - We are very happy to be using this software - especially compared to the other ones we tried. It really works well for us. Review collected by and hosted on G2.com.

MF
Maripaz F.
Enterprise (> 1000 emp.)
"Great and easy to use software to manager influencers and affiliate marketing"
5/5
What do you like best about Upfluence?

As an experienced marketer in influencer marketing, I know it can be tedious and time consuming to manager influencer campaigns. With Upfluence, I can streamline my campaign, payments, affiliate links and so much more. It allows me to integrate easily with all my other tools and provides analytics and tracking so I can have clear results. They also on-boarded me into the tool and helped us run our first campaign. I definitely recommend - it is a game-changing tool. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Wheb you first start, there are a lot of features and plug ins which can be overwhelming. Fortunately, the team on-boarded us which made it easier to manage and understand. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Verified User in Insurance
Mid-Market (51-1000 emp.)
"Growing our brand with the Upfluence's platform"
5/5
What do you like best about Upfluence?

As growth is a focus for us, I have found the perfect solution for our influencer marketing and affiliate management needs. This software has completely transformed our business, surpassing our expectations at every turn. We were able to collaborate seamlessly with influencers, track their performance, and measure campaign success, all from one convenient tool. The efficiency this software brings to our marketing operations is simply remarkable. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

There's a slight learning curve to fully grasp all the features. However, the customer support team is readily available, ensuring a smooth transition. Review collected by and hosted on G2.com.

Bénilde L.
BL
Bénilde L.
Directeur de la stratégie sociale
Enterprise (> 1000 emp.)
"Best influencer marketing for marketing and public relations teams"
5/5
What do you like best about Upfluence?

This great tool has revolutionized our PR efforts and yielded best results. This influencer marketing and affiliate software has become an indispensable asset in our public relations toolbox, empowering us to take our campaigns to new heights and show more than just fluff results behind PR. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Nothing. We love this tools. Might seem complicated at first, but it really is amazing! Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Ensure the power of influence and creators for our brand"
5/5
What do you like best about Upfluence?

This influencer marketing and affiliate software has completely transformed the way we approach digital marketing. It is a game-changer that has empowered us to unleash the power of influencers and affiliates, driving exceptional results for our brand.

One standout feature is the influencer management capabilities. The software provides a vast database of influencers and advanced filtering options, allowing us to identify the perfect brand ambassadors for our campaigns. The collaboration tools facilitate smooth communication and content creation, resulting in authentic and engaging campaigns that resonate with our target audience. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

It was difficult to integrate our tech stack at first, but Upfluence was able to help us get it done. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Verified User in Banking
Mid-Market (51-1000 emp.)
"Content marketing at its best through influencer Marketing"
5/5
What do you like best about Upfluence?

I have discovered this amazing tool that has revolutionized our content strategies and delivered amazing results. This influencer marketing and affiliate software has truly become an essential asset in our content marketing arsenal.

The software's influencer relationship management tools have been a game-changer for us. We can easily communicate, collaborate with our influencers, fostering strong relationships and aligning our goals. This level of streamlined communication has allowed us to execute campaigns more effectively and ensure the authenticity of our collaborations and some great brand content to share with our community. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The pricing of the software may be a consideration for some marketing teams. However, considering the remarkable value it brings to our marketing efforts and the return on investment we have experienced, it is well worth the cost. Review collected by and hosted on G2.com.

AA
Audrée Jade A.
Enterprise (> 1000 emp.)
"Comprehensive tool for maximum freedom in managing influencer marketing"
5/5
What do you like best about Upfluence?

Upfluence software makes it simple and convenient to manage all aspects of influencer marketing. It is easy to navigate and allows for better interdepartmental collaborations. You can easily create influencers search, campaigns workflows, contract management and communications with our influencers. The analytics and integrations allows us to see a clear return on investment and generate revenue. Honestly, a great tool to have - I highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

I don’t have much to say in terms of dislikes. It has streamlined my campaigns and lessened my frustration around influencer marketing. Review collected by and hosted on G2.com.

FD
Frederick D.
Small-Business (50 or fewer emp.)
"Really like this tool! My team can really see the result of their paid influencer campaigns"
5/5
What do you like best about Upfluence?

As a marketing director, I wanted to see a positive return on our influencers and creator campaigns, not just basic metrics. With Upfluence in our tech stack, we are now able to create, track, monitor and optimize any campaigns and calculate a clear return with links to influencers sales through affiliations. It has made our partnerships with influencers even better and easier. I think any company looking to show their results to upper management absolutely needs this software. Highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Althought the software can seem complicated, it is actually quite user-friendly. Even the integration are easy to configure. I just wish the emails would be a little more personalized to each influencer, but with new upgrades all the time, I am sure it will quickly be optimized. Review collected by and hosted on G2.com.

EB
estelle b.
Enterprise (> 1000 emp.)
"Great tool with ease of use and really helped our team show influencer marketing ROI"
5/5
What do you like best about Upfluence?

The influencer search tool makes it easy to find the best influencers to work with, not only based on fluff metrics but real, deep dive analysis. We are really able to target the right people for our audience and target market. The campaign tool makes it simple to oversee and follow our campaigns, saving us time and pains. We are also able to track results of each campaigns with real business metrics. Very useful tool! Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

Nothing! So far the tool is meeting all my needs Review collected by and hosted on G2.com.

David H.
DH
David H.
Small-Business (50 or fewer emp.)
"Best tool for detailed targeting of influencers"
5/5
What do you like best about Upfluence?

I love their tool for searching for influencers. It lets you add specific criteria, dynamically generate lists, and easily save influencers you're interested in working with. Review collected by and hosted on G2.com.

What do you dislike about Upfluence?

The learning curve is a little steep, but once you use it a few times it's a breeze. Review collected by and hosted on G2.com.