I like that Unify has been great overall and appreciate the amazing support from Max, Haya, and Anne in building our instance. They have been incredible to work with. The ability to create audiences based on website activity or product events is invaluable, as it allows us to trigger campaigns off those actions. Even though initially setting it up was pretty complex due to its vast capabilities, the support has been awesome in helping with it. Review collected by and hosted on G2.com.

There are some quality of life things that are missing around navigating through the product. Sometimes it's hard to navigate through multiple folders or find some of the functionality. It's there but hidden sometimes. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I really dislike Unify because the tool simply does not work. Everything needs improvement, especially their plays which are terrible. Prospecting is a 0/10, since it finds more outdated profiles than active ones. I'm getting a lot of prospects who left the company like 3-5 years ago. Their phone number enrichment is very bad, and the integrations with other tools like Salesforce are horrible. Unify just creates more chaos than ever before that I have to clean up because they don't know how. The initial setup was not easy at all and just created a mess in our CRM, and it's now taking us more than 3 months to figure this thing out. Review collected by and hosted on G2.com.

"Unify stands out most for its exceptional ease of use and quick setup process, enabling teams to get started and see value almost immediately. The user interface is intuitive and integrating Unify with existing sales structures or marketing workflow is straightforward, reducing onboarding time and the complexity often involved with new platforms. Its Ai-driven automation and outbound engagement features react in real-time to customer activity, providing timely insights and streamlining outreach without manual effort. Additionally, unify seamless integrations capabilities ensure that data from various sources is centralized efficiently, making collaboration easier and improving overall productivity. the platform also continuously updates with new features. So, it keeps getting better overtime. Review collected by and hosted on G2.com.

Unify can be frustrating at times due to occasional glitches or slow response from customer support, which impacts workflow. Some advanced features are difficult to set up without technical help, and updates may sometimes introduce bugs rather than improve functionality. Overall, there's room for improvement in reliability and support responsiveness. Review collected by and hosted on G2.com.

I use Unify for team collaboration and meetings, and I appreciate that it consolidates everything in one platform, so there is no scattered communication. One of the standout features for me is the built-in calling systems, which make voice and video calling incredibly easy. Additionally, the initial setup of Unify was very easy and seamless, which I found particularly valuable as it allowed for a quick start without any complications. Review collected by and hosted on G2.com.

I dislike the current user interface of Unify and think it could be improved for a better user experience. Review collected by and hosted on G2.com.

I love how it automatically surfaces leads for me using my pre-defined filters and then puts them into a campaign. Review collected by and hosted on G2.com.

I wish I could more easily see which campaigns have people in progress. I came into a set up where Unify was already implemented but the previous champion left and untangling it has been difficult.

Although support has been great in helping me untangle the issues! Review collected by and hosted on G2.com.

The app is extremely user-friendly and simple to navigate. Review collected by and hosted on G2.com.

The product depends heavily on both internet connectivity and the quality of the network. Review collected by and hosted on G2.com.

I'm a sucker for a beautiful UI and Unify hits that easily but obviously, there's more to it. It's very easy to use, the AI agents work very well and you can set up outbound motions based on traffic and intent in 5-10 minutes. Review collected by and hosted on G2.com.

I would have liked the outbound part to be multi-channel and there's a workaround to it with zapier but that's probably the one thing. Review collected by and hosted on G2.com.

Unify is a very powerful tool because you can really create marketing/sales outreach for highly targeted audiences - using intent data - in a matter of minutes. The amount of work you take is a fraction vs. other platforms, so you can reinvest the time to interact and test more, and be more strategic in your outreach.

Opportunities for new nurtures are endless. Set up is quick. Customer Success team is strong and quick to solve your needs. Review collected by and hosted on G2.com.

Unify is still working on adding more advanced funcionalities, such as a/b testing capabilities or a personalizable way to track attribution to sales. Honeslty, their gaps don't get in the way of delivering an impressive experience. Review collected by and hosted on G2.com.

We have identified >10k companies hitting our website in month 1 of using Unity GTM. The accuracy of the data is great. We have begun to sequence target audience segments and the efficiency of that first touch is game changing.

We are an agency helping clients with Marketing Automation, so to see improvements from a well tracked website with ~20k unique monthly visits was surprising to us.

We have been delighted with the fast feature shipping since we went live, it adds significant depth to the core functionality that we purchased for.

The tracking is easy to account for and begin simple, fast sequences from known high traffic areas of the website.

Me and my CEO review the company list near daily to check in on the warmth and type of company visiting - this drives a feedback loop with marketing content to address more definitive perceived needs in target accounts. Review collected by and hosted on G2.com.

The onboarding experience is light touch. We may have opted for a self onboard, I can't remember. The documentation helps but is not that comprehensive. Review collected by and hosted on G2.com.

Identifies the company domain of about half of our web traffic. Setup of this was very easy.

The "Plays" feature combined with "Agents" lets us qualify prospects to our specific ICP (e.g. we don't have to rely on generic industry or headcount categories).

When we outbound to companies showing high intent we're seeing 80% open rates and 5% reply rates, vs 30% and <1% for cold outbound. Review collected by and hosted on G2.com.

Doesn't natively integrate with Attio, which is our CRM. Review collected by and hosted on G2.com.