What I like most about TikTok Ads is how quickly it can reach highly engaged audiences through creative, short-form content. The platform is also great for testing campaigns, building awareness, and driving results—especially when the targeting and creative are well aligned. Review collected by and hosted on G2.com.

The biggest downside is that performance can depend heavily on having strong creative content, along with consistent testing and iteration. Results can fluctuate from one period to the next, but when campaigns are properly optimised, TikTok Ads can still be a very effective channel for building awareness and driving engagement. Review collected by and hosted on G2.com.

The CPMs you can achieve are very low compared to Facebook Ads. I think it’s a great tool to diversify your marketing channels once you have already mastered Facebook Ads. Review collected by and hosted on G2.com.

The results from conversion campaigns aren’t the best. Still, it can work well as a second or third advertising channel. TikTok also tends to modify ads automatically, sometimes adding older ads back into campaigns or even generating new ones with AI. Because of that, you really need to be careful with settings and oversight so you don’t end up hurting your brand image. Review collected by and hosted on G2.com.

It is an advertising platform that works very well in the user discovery phase. It also promotes a more organic and creative style of advertising that adds value to the user. Review collected by and hosted on G2.com.

Like other advertising platforms, it focuses heavily on automatic bidding systems that reduce control over campaigns if you are an SEM professional. Review collected by and hosted on G2.com.

What I love most about TikTok Ads is how naturally they blend into the user experience. The platform’s short-form, creative format makes it easy to capture attention in the first few seconds. Even small brands can reach massive audiences thanks to TikTok’s powerful algorithm and precise targeting.

The ad tools are simple, fast, and flexible — from choosing audiences to tracking performance. Plus, the cost-efficiency is amazing compared to other platforms. You can test creative ideas, scale quickly, and get real engagement instead of empty impressions.

Overall, TikTok Ads feel more like storytelling than traditional advertising, which is why they deliver such strong results. Review collected by and hosted on G2.com.

I don’t dislike anything about TikTok Ads. Everything works smoothly for my needs. Review collected by and hosted on G2.com.

I find TikTok Ads to be a great way of reaching our target customers. I like that it gives us high impressions and good ROAS. It's also quite simple to set up. Review collected by and hosted on G2.com.

I don't like their AI-generated ads, which they sometimes add to your campaign without sign-off. We've repeatedly seen other accounts imitating us and advertising under a very similar name to ours, as any account can simply select an advertising name. Unfortunately, the team at TikTok has not been very helpful in resolving this issue. Review collected by and hosted on G2.com.

TikTok Ads have gotten way better lately. The new tools make it easier to reach the right audience and track how your ads are doing. The AI features are cool—they help create ads faster and more tailored to each viewer. If you're working with influencers, the updated insights make it easier to pick the right ones and see what’s working. Overall, it feels smoother to run campaigns now, and the results are easier to understand. Review collected by and hosted on G2.com.

TikTok Ads are getting better. It’s easier now to reach the right people and track how your ads perform. The new AI tools help create ads faster, and working with creators feels more organized with better insights. That said, it would be nice to have more control over where ads show up and more detailed reports. Overall, it’s a solid platform that keeps improving. Review collected by and hosted on G2.com.

I love that TikTok Ads offers good CPM costs, which allows for excellent reach compared to other platforms. Additionally, campaigns can seem very organic if the right creatives are made, which yields very favorable results. The campaign creation process is simple and quick, and the algorithm is highly effective, especially with open audiences. I also appreciate how easy it is to set up TikTok Ads initially, which is undoubtedly a great benefit. Review collected by and hosted on G2.com.

Costs have been increasing over time, which makes finding a good ROAS more complicated. Review collected by and hosted on G2.com.

The TikTok Ads platform and back end was easy to use! I was able to check in on the prefomance of the ads when needed, and optimize. Review collected by and hosted on G2.com.

I do wish all the ads linked back to the company profile, not just ones that are boosted from the feed. The ads helped us gain awareness to our website, but users didn't interact with our TikTok profile. Review collected by and hosted on G2.com.

an excellent advertising platform for small and large advertisers Review collected by and hosted on G2.com.

Difficulty creating pixel-less events with the TikTok ads tool Review collected by and hosted on G2.com.

I like TikTok Ads for their high engagement, creative freedom, and viral potential, which make it easy to reach younger audiences with impactful, scroll-stopping content. Review collected by and hosted on G2.com.

I dislike TikTok Ads for their steep learning curve, limited targeting options compared to other platforms, and unpredictable performance. Review collected by and hosted on G2.com.