# SplitMetrics Agency Reviews **Vendor:** SplitMetrics, Inc. **Category:** [Mobile Marketing Companies ](https://www.g2.com/categories/mobile-marketing-companies) **Average Rating:** 4.9/5.0 **Total Reviews:** 30 ## About SplitMetrics Agency SplitMetrics Agency is a full-cycle mobile marketing agency driving unparalleled results for top apps and brands. With a dedicated team of mobile growth experts, top-notch technology, and exclusive market insights SplitMetrics Agency ensures app growth at every stage of your app or game lifecycle. - 100% app growth with data-driven go-to-market strategy - 60% CVR increase with smart optimization of creatives and your app page ## SplitMetrics Agency Reviews ### 1. Expert ASO Partnership with Clear, Actionable Recommendations **Rating:** 5.0/5.0 stars **Reviewed by:** Christoph S. | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about SplitMetrics Agency?** The ASO expertise of the SplitMetrics team is extremely valuable. They are consistently on top of ASO best practices and market trends and translate this knowledge into clear, actionable recommendations. We particularly appreciated their structured approach across keyword research, metadata optimization, experimentation, and reporting. Communication was always transparent and proactive, making collaboration smooth and efficient. Overall, they felt like a true partner rather than a service provider. **What do you dislike about SplitMetrics Agency?** There is no real downside to mention. Our collaboration has been very positive, professional, and effective throughout. **Recommendations to others considering SplitMetrics Agency:** If you are looking for a reliable ASO partner with strong strategic thinking, hands on execution, and clear communication, I would highly recommend SplitMetrics. They combine expertise with a collaborative mindset and deliver tangible results. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics supports us in improving our app store visibility and conversion through a well defined ASO strategy, structured testing, and data driven insights. They helped us optimize metadata, evaluate creative performance, and prioritize the most impactful opportunities. This saved us significant internal resources and gave us confidence that our ASO efforts were focused on the right initiatives, ultimately improving efficiency and performance. ### 2. Exceptional Partnership with Data-Driven Creativity **Rating:** 5.0/5.0 stars **Reviewed by:** Jay J. | Comercializador de adquisición de usuarios, Small-Business (50 or fewer emp.) **Reviewed Date:** December 02, 2025 **What do you like best about SplitMetrics Agency?** What I appreciate most about SplitMetrics Agency is the way they seamlessly blend creativity with data-driven strategies. They go beyond simply running experiments by delving into the reasons behind user behavior and transforming those findings into practical insights. I also value their collaborative and transparent approach, which makes them feel like a true extension of our team rather than just an outside vendor. They consistently strive for smarter testing, stronger hypotheses, and more effective scaling. For me, it’s this unique combination of expertise, curiosity, and genuine partnership that truly sets them apart. **What do you dislike about SplitMetrics Agency?** I can't say there's anything I truly dislike, but I have noticed that the pace of experimentation can occasionally feel slower than anticipated, especially when several tests or approvals are lined up. I recognize that this is due to the commitment to high-quality standards and ensuring statistically reliable results. However, in fast-paced environments, this process can sometimes become a bottleneck. Still, the clarity and depth of the insights provided generally make the wait worthwhile. **Recommendations to others considering SplitMetrics Agency:** I would recommend SplitMetrics Agency to anyone looking to add more structure, clarity, and confidence to their mobile growth strategy. Their expertise in experimentation, creative testing, and ASO can reveal insights that are often difficult to uncover internally, particularly for teams lacking dedicated optimization resources. To maximize the value of the partnership, it helps to arrive with well-defined hypotheses, remain open to creative approaches you might not have previously considered, and view the agency as a genuine strategic partner rather than just a vendor. The more collaborative and transparent the relationship, the better the outcomes will be. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics Agency addresses one of the most significant challenges in mobile growth: standing out in a crowded market and making confident, data-driven decisions. They eliminate much of the uncertainty from ASO, creative testing, and paid user acquisition by equipping teams with structured experimentation, deeper market insights, and clear benchmarks. Personally, I find this incredibly valuable, as it leads to faster learning cycles, more predictable results, and a more intelligent approach to scaling. Rather than depending on intuition or disjointed tests, SplitMetrics offers a framework that helps optimize creatives, boost conversion rates, and allocate budgets more effectively. This allows me to concentrate on strategy and storytelling, secure in the knowledge that my decisions are grounded in solid data. ### 3. Optimized Our Ad Spending with Expert Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Amiri M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2025 **What do you like best about SplitMetrics Agency?** I really appreciate how SplitMetrics Agency helps manage and optimize Apple Ad spend for iOS apps. Their expertise in optimizing campaigns, adjusting bids, and mining for keywords, coupled with their creative ideas for custom screenshots, significantly enhance our advertising strategies. Their insights translate into more revenue and improved KPIs, which are crucial for our performance metrics. I find their day-to-day management extremely beneficial, as it allows us to expand and optimize our campaigns efficiently. Their guidance in expanding ads to different countries with tailored strategies, such as adjusting screenshots for better targeting, is invaluable. The insights and ideas they offer for optimization and improvement are critical to scaling our budget and improving our KPIs. Overall, their comprehensive support and strategic recommendations play a vital role in the success of our advertising efforts. **What do you dislike about SplitMetrics Agency?** Nothing to dislike. **What problems is SplitMetrics Agency solving and how is that benefiting you?** I use SplitMetrics Agency to optimize my Apple Ad campaigns, scaling our budget for better revenue and KPIs while providing insights for day-to-day management and budget expansion. ### 4. Expert Optimization, Immediate Feedback **Rating:** 4.5/5.0 stars **Reviewed by:** Jan-Niklas F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about SplitMetrics Agency?** I appreciate SplitMetrics Agency's immediate feedback and 360-degree support, which helps in direct conversation and effective collaboration. Their expertise in user acquisition (UA) and App Store Optimization (ASO) is also very valuable. The structured collaboration they offer allows us to optimize our performance marketing by testing different assets on all channels. As a result, we have a better and more efficient performance in our campaigns. **What do you dislike about SplitMetrics Agency?** Nothing specific. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics Agency optimizes our performance marketing and appstore appearance, resulting in more efficient marketing spend. I value their direct expertise, feedback, and structured collaboration in UA and ASO, with 360-degree support and immediate feedback enhancing campaign performance. ### 5. Outstanding Reporting and Reliable Control **Rating:** 5.0/5.0 stars **Reviewed by:** Sergey K. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about SplitMetrics Agency?** We especially appreciate the clarity and depth of their reporting, the quality of communication, and the well-structured bidding system they maintain. Their team constantly monitors performance, adjusts bids, and proactively optimizes campaigns, ensuring that traffic remains stable, efficient, and fully under control. The combination of automation and human expertise creates a reliable workflow that consistently delivers strong results. **What do you dislike about SplitMetrics Agency?** There are genuinely no downsides in our experience. Collaboration has been smooth, transparent, and consistently effective. **Recommendations to others considering SplitMetrics Agency:** We fully recommend SplitMetrics Agency to any company looking to scale Apple Search Ads in a smart and sustainable way. Their strategic understanding of ASA, combined with high-quality execution and automation, allows brands to grow efficiently while keeping budgets under control. As YouHodler, we have seen measurable value from this long-term partnership, and we confidently advise other teams to consider working with SplitMetrics if they’re looking for a dependable, performance-oriented agency. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics Agency has been supporting us for more than 1.5 years, helping us overcome several essential challenges in Apple Search Ads growth, brand protection, and sustainable scaling. Before partnering with them, managing ASA required significant internal resources — especially around maintaining bidding efficiency, optimizing large keyword portfolios, and ensuring full market coverage without overspending. Their team helped us strengthen our ASA brand presence, gain better control over competitive placements, and continuously improve visibility across priority geos. Thanks to their structured approach, we have achieved a healthier balance between brand defense and growth campaigns, resulting in highly relevant traffic, reduced inefficient spend, and consistently stable performance. Another major benefit is the operational efficiency they bring. Instead of manually managing hundreds of micro-tasks, we rely on their expertise, automation systems, and constant monitoring. This freed up our team to focus on strategic user acquisition decisions while knowing that ASA is being managed with precision and attention to detail. Overall, their contribution helped us scale steadily and maintain high performance throughout different market conditions. ### 6. A Proactive, Transparent, and Strategic Partner for Apple Search Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about SplitMetrics Agency?** What I like best is their proactive and transparent approach. The team consistently provides clear weekly and on-demand daily reports, which gives us full visibility into performance. Furthermore, they are not just reactive; they actively take the initiative. They've proposed valuable A/B tests, created transparent quarterly roadmaps for scaling and optimization, and have always been flexible in adapting the campaign strategy to meet our current business goals. **What do you dislike about SplitMetrics Agency?** It is difficult to point to any significant downsides, as our collaboration has been very positive and effective. The team is responsive and the results have been in line with our expectations. The communication and campaign management have been excellent, leaving no room for major complaints. **Recommendations to others considering SplitMetrics Agency:** For anyone considering SplitMetrics Agency, my advice is to treat them as a strategic partner. Be open and clear about your business objectives, and they will build a solid, data-driven plan to achieve them. They are an ideal choice if you value proactivity, transparent communication, and a team that will be genuinely invested in optimizing and scaling your Apple Search Ads performance. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics Agency has been instrumental in scaling our user acquisition efforts on Apple Search Ads. The primary problem they solve for us is the expert management and optimization of our ASA campaigns, which is a complex and time-consuming task. Their work directly benefits us by driving consistent, high-quality user growth and providing clear, actionable insights into our campaign performance, freeing up our internal team to focus on broader strategy. ### 7. Great agency for ASO services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about SplitMetrics Agency?** The ASO expertise that my client partners at Splitmetrics have been showing is extremely valuable. They are always on top of the market ASO best practices and trends and have been key in advising our ASO strategy. **What do you dislike about SplitMetrics Agency?** No downside to report - I have been enjoying my collaboration with Splitmetrics Agency a lot **Recommendations to others considering SplitMetrics Agency:** I would recommend using the services of Splitmetrics Agency for ASO strategy. **What problems is SplitMetrics Agency solving and how is that benefiting you?** I've been working with Splitmetrics Agency for over 2 years now and can really recommend their services. SplitMetrics has been a key partner to help us identifying areas of improvement in our ASO strategy both in terms of creatives as well as metadata optimisation. They are supporting us on monthly metadata optimisation for our numerous locales/languages and their help in that field has been invaluable. By outsourcing this activity to SplitMetrics, we've been saving resources in our internal ASO team and know that we're in expert hands to increase our app rankings! ### 8. Exceptional Collaboration & Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about SplitMetrics Agency?** What stands out most about SplitMetrics is the quality of their work and the professionalism of their team. They are genuinely the nicest and most collaborative agency I’ve worked with throughout my career. Their deliverables are consistently of a higher standard than any other agency I’ve used, and their proactive communication makes working with them a pleasure. The results they’ve helped us achieve speak for themselves, and we’re even considering expanding our use of their services in the next financial year. **What do you dislike about SplitMetrics Agency?** Honestly, there’s nothing negative to report. I’ve had a consistently positive experience with SplitMetrics, and they’ve exceeded expectations across the board. **Recommendations to others considering SplitMetrics Agency:** I would highly recommend SplitMetrics to any company looking to elevate their paid media strategy and creative execution. Their team is outstanding, their work is top tier, and the results speak for themselves. We’re even considering expanding our partnership with them next financial year, which says a lot. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics has been instrumental in helping us solve several key challenges in our mobile app marketing efforts. They support us with the production of paid budget assets for both social media and the app store, which are not only highly engaging but also delivered quickly. These assets have consistently driven strong results, improving the performance of our campaigns and helping us reach our goals more efficiently. Additionally, their expertise in managing Apple Ad campaigns and working with other ad platforms has significantly boosted our advertising outcomes. Their monthly updates are detailed and insightful, and they always follow up promptly on any questions, making the collaboration smooth and productive. ### 9. SplitMetrics has been an excellent ASO Agency. **Rating:** 5.0/5.0 stars **Reviewed by:** Haia J. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2025 **What do you like best about SplitMetrics Agency?** The team is highly knowledgeable, responsive, and proactive in suggesting solutions. They are always on top of trends and provide actionable recommendations backed by data. I particularly appreciate their collaborative approach and how easy they make it to integrate ASO into our broader marketing efforts. **What do you dislike about SplitMetrics Agency?** Nothing — our experience has been very positive. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics has been helping us optimize our app store presence through strategic ASO initiatives, structured experimentation, and data-driven insights. They support us with everything from metadata to creative testing, which has improved our visibility and efficiency. Their expertise saves us time and helps ensure we’re prioritizing the right opportunities. ### 10. Excellent collaboration, great insights **Rating:** 5.0/5.0 stars **Reviewed by:** William S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about SplitMetrics Agency?** - Great team to work with, communication is always smooth - Professional, capable, and proactive - Analysis is detailed, clear, and actionable - We’ve seen strong growth across channels - They move fast to find solutions whenever issues come up **What do you dislike about SplitMetrics Agency?** Nothing to note at this time. My experience has been entirely positive so far. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics has been instrumental in managing our Apple Search Ads, as well as paid social campaigns across Meta, Google, and TikTok. They’ve recently begun supporting our ASO strategy too, and we’ve seen strong performance across channels so far. ### 11. Collaborative, Insightful, and Results-Driven Partner in ASO **Rating:** 4.5/5.0 stars **Reviewed by:** Baran N. | Organic Growth & Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about SplitMetrics Agency?** Working with SplitMetrics Agency on our App Store Optimization strategy has been a smooth and rewarding experience. The team I worked with at SplitMetrics was fantastic. Communication was seamless from the start. They integrated into our tools and adopted our project management approach, which made collaboration incredibly smooth. I particularly appreciated their structured approach from keyword analysis to metadata testing and reporting, everything was thoughtfully planned and clearly communicated. Their reports were detailed and clear, and the regular updates came with genuinely insightful, smart recommendations. **What do you dislike about SplitMetrics Agency?** If I had to mention one area for improvement, it would be fully aligning design work with our brand guidelines from the get-go—but even that improved quickly with feedback. Overall, a very professional and proactive team. **Recommendations to others considering SplitMetrics Agency:** If you’re looking for a partner who combines strategic thinking with hands-on support and real results in ASO, I’d highly recommend SplitMetrics. They’re more than a service provider, they feel like an extension of your own team. **What problems is SplitMetrics Agency solving and how is that benefiting you?** We partnered with SplitMetrics to enhance the visibility and conversion of our app on both the App Store and Google Play. Their team ran a series of A/B tests in different countries and stores and helped us refine our metadata strategy, which led to a notable uplift in conversion rates. They also helped align our ASO efforts with broader UA initiatives, ensuring consistency across channels. Their expertise in ASO made a measurable impact on our acquisition funnel. ### 12. Efficient and cooperative **Rating:** 4.5/5.0 stars **Reviewed by:** Yuliia K. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about SplitMetrics Agency?** - great cooperation and understanding - willingness to meet our requirements and help business grow - professionalism and efficiency - involvement and dedication **What do you dislike about SplitMetrics Agency?** Even when some misunderstandings arose, we tried to negotiate and solve them fast **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics Agency helped our company launch paid social ads on TikTok and Snapchat to acquire users to our product. When we started working with SplitMetrics, there was high demand for female users acquisition into our product. So SplitMetrics Agency helped to successfully acquire them as well as meet other KPIs in user acquisition. Throughout our cooperation, we together worked on launching, optimising and scaling campaigns. SplitMetrics Agency demonstrated deep understanding of best practices and techniques. ### 13. Exceptional Support & Results! **Rating:** 5.0/5.0 stars **Reviewed by:** Ravula S. | Digital Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2024 **What do you like best about SplitMetrics Agency?** They stands out for their effective strategies that have significantly boosted our campaign performance. Their proactive communication ensures we're always on the same page, and their great support makes them a valuable partner in our success. **What do you dislike about SplitMetrics Agency?** I don't have much to dislike about Splitmetrics Agency. They consistenly deliver great results and provide excellent support. **Recommendations to others considering SplitMetrics Agency:** I highly recommend SplitMetrics Agency to anyone looking to enhance their app marketing performance. Their expertise, tailored strategies, and exceptional support make them a great partner for achieving measurable results. **What problems is SplitMetrics Agency solving and how is that benefiting you?** Splitmetrics team helped us optimize our Apple search ads strategy, resulting in increased downloads and user engagement. Their detailed analytics and personalized suppport made a big difference in our campaign's success. I really appreciate their proactive communication and tailored recommendations, which were always spot-on and showed thier dedication to our success ### 14. Exceptional Tool for Data-Driven App Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Michail D. | Digital Marketing Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about SplitMetrics Agency?** What I like best about SplitMetrics Agency is their expertise and deep understanding of market trends and benchmarks. Their insights help us stay ahead of industry trends, and their tailored recommendations provide valuable guidance for optimizing our campaigns effectively. **What do you dislike about SplitMetrics Agency?** There’s nothing significant to dislike about SplitMetrics Agency. Their responsiveness and professionalism are exemplary, so it's hard to pinpoint any area for improvement at this stage **Recommendations to others considering SplitMetrics Agency:** I highly recommend SplitMetrics Agency to anyone managing Apple Search Ads. Their expertise in market trends, benchmarks, and campaign optimization ensures measurable results and a better understanding of the competitive landscape. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics Agency helps us efficiently manage our Apple Search Ads account by optimizing campaigns, keywords, and bids to maximize ROI. Their expertise ensures better targeting and performance, saving us time and improving results. ### 15. SplitMetrics is our trusted paid app marketing partner for 2 years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** October 06, 2025 **What do you like best about SplitMetrics Agency?** SplitMetrics is very experienced in app marketing and is providing a full service support for us, which is a great help. Splitmetrics runs campaigns on various channels, makes suggestions for testing and identifying new potential as well as supporting us with creatives. **What do you dislike about SplitMetrics Agency?** All good, nothing to mention that we don't like **What problems is SplitMetrics Agency solving and how is that benefiting you?** In our digital marketing teams we were focusing on web campaigns and had no experience in running any paid app campaigns. SplitMetrics is closing this gap for us and is our trusted marketing partner running campaigns on various channels for us. ### 16. Trustworthy partner **Rating:** 4.5/5.0 stars **Reviewed by:** Oksana B. **Reviewed Date:** February 14, 2025 **What do you like best about SplitMetrics Agency?** Splitmetrics communicates well and on time, they are always ready to help out with any questions we have had. **What do you dislike about SplitMetrics Agency?** I am not sure, there is something at this popent. We are happy with the quality of the service. **What problems is SplitMetrics Agency solving and how is that benefiting you?** Splitmetrics was able to flawlessly pick up running a couple of our paid UA networks and worked effectively with them, the reporting has been very transparent. ### 17. Wonderful and professional team **Rating:** 5.0/5.0 stars **Reviewed by:** Yuliya T. | Senior Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about SplitMetrics Agency?** Working with SplitMetrics on our ASO strategy has been great. Their expertise and support during our soft launch were super helpful. They kept in touch regularly and were always quick to help with any issues or questions. **What do you dislike about SplitMetrics Agency?** I can't think of anything negative about SplitMetrics Agency **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics ran metadata A/B tests and carefully chose keywords to enhance our descriptions, which was very helpful. Because of their improvements , we saw a big boost in our acquisition rates, which made a huge difference in our game's performance. We definitely recommend SplitMetrics for their exceptional service! ### 18. Apple Search Ads masters **Rating:** 5.0/5.0 stars **Reviewed by:** Shiran G. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2023 **What do you like best about SplitMetrics Agency?** First of all, I'd like to say that SplitMetrics Agency managed Apple Search Ads campaigns for us, and when choosing an agency to whom we wanted to delegate the job – their amazing team showed their expertise and unwavering dedication to our success. They conducted an in-depth audit and developed a detailed media plan so that we can consider them. And that's how it worked during all our collaboration. As a customer, the great thing to highlight is their UA team was very focused on meeting KPIs and successfully did that. What's more, they were always transparent in communication, shared new findings and strived to find more possibilities for growth. For example, they suggested trying campaigns on several ad placements, and also CPP were really successful for us. So to put everything in the top 3 points what I liked the most: 1. Dedication to my app success; 2. Transparency; 3. Detailed KPI-based reports **What do you dislike about SplitMetrics Agency?** I can't really pinpoint any issues we had when working with the SplitMetrics Agency. What I can say here is that when working with such experts, businesses may become dependent on their mobile marketing efforts. So as a result, in the future, it can be difficult for these businesses to transition to another agency or the internal team. **What problems is SplitMetrics Agency solving and how is that benefiting you?** When we approached SplitMetrics Agency, our main goal was scale within our KPIs, boost installs, and gain high-LTV users. SplitMetrics Agency created a winning Apple Search Ads strategy for us taking into account our goals, including bidding on new effective keywords and creating new creative assets for our campaigns. We had weekly meetings overviewing the progress, and during which new approaches and best practices were shared with us to consider incorporating into our strategy. As a result of our partnership, our revenue grew a few times, and we gained high-LTV users. ### 19. Great ASO services and professional advisory. **Rating:** 4.5/5.0 stars **Reviewed by:** Oleg L. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about SplitMetrics Agency?** What sets this collaboration apart is the continuous optimization loop that Viber and Splitmetrics have established. It's not just a one-time effort; rather, it's an ongoing journey of refinement and innovation. The ability to adapt and evolve in response to changing market dynamics and user preferences showcases the dedication both teams have towards delivering a top-tier user experience. Furthermore, the communication and collaboration between Viber and Splitmetrics have been exemplary. It's clear that both parties share a common vision and work seamlessly together to achieve it. The regular updates, brainstorming sessions, and transparent reporting have made this partnership a true pleasure to witness. **What do you dislike about SplitMetrics Agency?** I would suggest Splitmetrics to focus on English skills to present the ideas and solutions to multi-language teams. **Recommendations to others considering SplitMetrics Agency:** Great agency, great services. Recommended! **What problems is SplitMetrics Agency solving and how is that benefiting you?** I am thrilled to share my positive experience with the collaboration between Viber and Splitmetrics in the realm of App Store Optimization (ASO). This partnership has truly resulted in exceptional outcomes that have not only enhanced the visibility of the Viber app but also improved user engagement and overall satisfaction. Viber's decision to join forces with Splitmetrics was a stroke of genius. From the very beginning, it was evident that both teams were deeply committed to achieving outstanding results. The synergy between Viber's exceptional messaging platform and Splitmetrics' expertise in ASO has paved the way for a remarkable journey of optimization and growth. One of the standout aspects of this collaboration has been the meticulous approach taken to analyzing every facet of the Viber app's presence on the app stores. Splitmetrics' innovative tools and methodologies have provided invaluable insights into user behavior, preferences, and trends. This data-driven approach has enabled Viber to tailor its app store assets to perfection, resulting in an app profile that resonates effortlessly with its target audience. The split testing and experimentation strategies employed by Splitmetrics have been nothing short of remarkable. Through careful A/B testing of various app store elements such as icons, screenshots, and descriptions, the teams have fine-tuned Viber's presentation to maximize appeal. This has translated into higher click-through rates, increased downloads, and ultimately, a surge in user engagement. In conclusion, the collaboration between Viber and Splitmetrics in the realm of App Store Optimization is nothing short of exceptional. The results speak for themselves – increased app visibility, improved user engagement, and a stronger connection with the app's target audience. This partnership serves as a shining example of what can be achieved when two industry leaders come together with a shared goal. Kudos to both teams for a job incredibly well done! ### 20. Exceptional expertise in Apple Search Ads **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick T. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about SplitMetrics Agency?** We turned to SplitMetrics Agency for Fully-Managed Apple Search Ads services. SplitMetrics Agency’s approach to managing these campaigns totally aligned with our vision. What sets the Agency’s team apart from other mobile marketing agencies is their focus on performance-based KPIs. For a customer, this is a great thing to have: you know from the start the results you’ll be able to achieve. Our journey began with an in-depth audit of our app's presence on the App Store, accounts, and past activities, along with our tech stack. Based on this analysis a dedicated Apple Search Ads manager suggested several strategies for us to consider. The communication process was well-organized, giving us complete transparency at each step of the journey. **What do you dislike about SplitMetrics Agency?** I really can’t highlight anything I disliked while working with SplitMetrics Agency, but I have to highlight that their approach could be considered too detail-oriented for some. If you’d like to skip the comprehensive analysis, rigorous planning, and strategizing stages and jump into running campaigns “right away”, this is simply not just how they operate. I personally found that attention to detail ensures precision and fosters success in their campaign management. **What problems is SplitMetrics Agency solving and how is that benefiting you?** Our main goal was to boost app installs, while also maintaining high LTV, and improve app’s visibility on the App Store. SplitMetrics Agency helped us formulate effective Apple Search Ads strategy, discover new profitable keywords in our niche to bid on, develop new ad creatives, and enhance our user acquisition journey. We appreciated their full-cycle mobile marketing approach – since we had only one POC to cover all our needs that included strategy, execution, creative production, and reporting. As a result of this partnership, we gained new high-LTV users, hit our KPIs, and ranked higher for our most valuable keywords. ### 21. Customer-First Brilliance: Achieving KPIs & Maximizing Apple Search Ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Dimitrios D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about SplitMetrics Agency?** Overall, SplitMetrics Agency’s great customer service, diligent performance, and strategic insights made them an invaluable partner. I highly recommend their services to anyone seeking exceptional results in Apple Search Ads. **What do you dislike about SplitMetrics Agency?** I thoroughly enjoyed collaborating with the SplitMetrics Agency, but we came across a talented employee and decided to transition the process back to our in-house team. I really appreciate the quality of work delivered by SplitMetrics Agency throughout our partnership. **What problems is SplitMetrics Agency solving and how is that benefiting you?** The SplitMetrics Agency level of customer service was unparalleled. From the beginning, they demonstrated their commitment to our success by providing frequent communication and holding weekly meetings. They demonstrated flexibility by customizing our performance reports to our needs in terms of content and frequency ensuring that we had all the necessary insights to make informed decisions. What impressed me the most was their prompt responsiveness and, what it seems, 24/7 availability. They were always just a message away, promptly addressing any queries or concerns. This level of reliability gave me complete peace of mind, even when I was on vacation, knowing that our Apple Search Ads account was in safe hands. SplitMetrics Agency provided us with valuable recommendations for both Apple Search Ads and App Store Optimization, elevating our paid and organic efforts to new heights. They truly delivered on their promises by hitting KPIs and achieving positive ROAS. They ran Apple Search Ads campaigns in over 60 regions for us making the most of the channel's potential to reach a wide audience. Their successful seasonal campaigns resulted in positive ROI, making it our most prosperous season so far. ### 22. High level ASO and UA services **Rating:** 5.0/5.0 stars **Reviewed by:** Olga F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 24, 2023 **What do you like best about SplitMetrics Agency?** I've had the opportunity to work with SplitMetrics Agency, and I'm impressed with their services. What stands out to me is their deep understanding of the industry and, what was vital in our situation, mobile gaming. The team possesses great knowledge of ASO and effective user acquisition strategies across multiple channels like ASA, Google, Facebook, and TikTok. What’s more, they are really understanding, dedicated and attentive folks. It is a pleasure to communicate with them. If you're considering SplitMetrics Agency, I highly recommend their services. They're experts in the mobile industry and understand the nuances of visual optimization and user acquisition strategies that work best. Their services have been invaluable to our mobile game, and I believe they can benefit others as well. Set clear expectations and don’t hesitate to ask questions — SplitMetrics Agency are really great at listening to clients and will come up with thoughtful solutions. **What do you dislike about SplitMetrics Agency?** I don’t have any complaints about the guys. The communication is smooth and the services are top-notch. **What problems is SplitMetrics Agency solving and how is that benefiting you?** In our case, SplitMetrics Agency has been providing valuable ASO insights and solutions that showed truly impressive results, especially on the ASO and visual optimization part. For us, it was particularly important since visual optimization is the most important element for games. In terms of UA, SplitMetrics Agency has developed a strategy for different channels (ASA, Google, Facebook, TikTok Ads). Thanks to this, we’re now actively scaling. ### 23. Superb and Reliable Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Magdalena Z. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about SplitMetrics Agency?** Dedication to our goals. SplitMetrics Agency consistently shows high engagement and helpfulness throughout the entire process, from ideation to execution. Their communication is excellent, and they always keep us up-to-date on the progress of our campaigns. I also appreciate the proactivity in suggesting new ideas and approaches for improving our results. Most importantly, they are a reliable and solid partner, delivering consistent results and demonstrating a strong commitment to our success. **What do you dislike about SplitMetrics Agency?** I don't have any dislikes about SplitMetrics Agency. **Recommendations to others considering SplitMetrics Agency:** Be clear about your goals and communicate them clearly to the agency. Treat (every) Agency as a partner on an equal level and collaborate with them professionally to achieve your goals. Be open to ideas and suggestions, as they bring a wealth of experience and knowledge. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics Agency has been instrumental in helping us achieve some of our goals. Specifically: - Scaling Apple Search Ads campaigns: SplitMetrics Agency has optimized our budgets, bids, targeting, and ad creatives, which has resulted in more downloads and helped us reach our monetization KPIs. - ASO optimization: SplitMetrics Agency provided a comprehensive audit and actionable steps to improve our app's ranking and visibility in search results. - Product page designs: SplitMetrics Agency has helped us optimize our app store product page by creating designs that better showcase our app's features and benefits. This has led to higher conversion rates. ### 24. Agile, seasoned, proactive team **Rating:** 4.5/5.0 stars **Reviewed by:** Yana B. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about SplitMetrics Agency?** Guys are really proactive and quick. They are always seeking ways how to help your business grow and suggest different ideas we can test. They are also on the edge of all Apple updates so suggest trying them to see the results. Plus, what I like a lot, they really dive deep into your business and listen to what you're trying to tell them regarding the business values, goals and unique selling propositions. **What do you dislike about SplitMetrics Agency?** When it all goes so smoothly one day you're like - hmm, do I still need them? Seems like everything is running smoothly hahaha but then you understand that it's running smoothly because of the whole team staying agile. **Recommendations to others considering SplitMetrics Agency:** If you need to launch fast, start getting the most out of organic traffic, test hypotheses, or just want to understand the marketing world better, these guys will definitely help you. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics team helped us launch ASA and test thousands of kws quickly. We tested hundreds of hypotheses in a few months, which helped us develop new hypotheses for further tests, kws, screenshots, and app positioning. The team also helped us successfully optimize kws, improve the page conversion and get organic traffic in the most effective way possible. ### 25. Very pleasant work with highly qualified specialists **Rating:** 5.0/5.0 stars **Reviewed by:** Nikita M. | Machine Learning Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2022 **What do you like best about SplitMetrics Agency?** I like that they dive deep into the product, its strategy and goals. To precisely focus on a specific problem and solve it. They clarify a lot of questions to sort everything out. **What do you dislike about SplitMetrics Agency?** I can't say that there are any downsides. You always need to build the right communication. For example, it is important for me that they can tell me that I am doing something wrong. Not everyone can do this, and I understand that. Therefore, at first, I ask for a more expert opinion, and then they will tell me this without question. I don't see any problems with the company **Recommendations to others considering SplitMetrics Agency:** Understand your problem clearly. Come up with a strategy. Tell everything. And work together. **What problems is SplitMetrics Agency solving and how is that benefiting you?** We increased the audience of our application. SplitMetrics Agency helped us with this. They start with creating creatives and advertising campaigns and end with various settings and support for these companies. In addition, employees have high expertise in their field. They answer questions quickly and give a lot of insights. ### 26. Save your time and efforts with SplitMetrics **Rating:** 4.5/5.0 stars **Reviewed by:** Svetlana S. | Head of UA, Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2022 **What do you like best about SplitMetrics Agency?** The team always react quickly to any changes in your product that require additional campaigns to be launched or new research to be done. **What do you dislike about SplitMetrics Agency?** Sometimes when Apple releases some new features you should wait a bit while they will appear in SplitMetrics Acquire (and then you should use the native Search Ads account again). But anyway, the dev team releases them really quickly. **What problems is SplitMetrics Agency solving and how is that benefiting you?** Working with SplitMetrics team and using their products can help you to save your time, energy and money. If you worked with ASA before, you know how not user-friendly the native account is, but you will do everything 2x/3x times faster with SplitMetrics Acquire. Advertising platform solves problems you even didn't know about) ### 27. ASO experts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2022 **What do you like best about SplitMetrics Agency?** All the contacts we have been assigned from the team are very knowledgeable on the subject and all deliverables have been on schedule. I really like that we are planning our roadmap together and trying to think along. **What do you dislike about SplitMetrics Agency?** We haven't come across a particular downside yet. Perhaps something to note here is that the agency did not have a lot of prior experience with apps from our vertical which meant that we had to re-iterate some points that were made during onboarding. **What problems is SplitMetrics Agency solving and how is that benefiting you?** We have been working with SplitMetrics via an ASO Turnkey subscription for several months now. They are helping with keyword optimisation for some of our key markets as well as other metadata updates. ### 28. Professionals that always care about their clients with a vary of marketing tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about SplitMetrics Agency?** - performance improve - experimenting with different keywords - sharing their expertise - friendly ambient - professionalism - variety of marketing tools **What do you dislike about SplitMetrics Agency?** - it wasn't easy to collect Ads revenue data, only IAP **Recommendations to others considering SplitMetrics Agency:** They have a lot of marketing tools to test and improve Apps performance. **What problems is SplitMetrics Agency solving and how is that benefiting you?** SplitMetrics were carrying our Apple Search campaigns. ### 29. Nice service, nice support, nice program tools **Rating:** 4.5/5.0 stars **Reviewed by:** Vladyslav G. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about SplitMetrics Agency?** The support team The product dashboards and features **What do you dislike about SplitMetrics Agency?** Not found any cons yet As we havent had any desire to test the competitors **What problems is SplitMetrics Agency solving and how is that benefiting you?** We do launch various a/b tests for our product pages on both App Store & Google Play And Splitmetrics Agency is also helping us to run and optimize the Apple Search Ads campaigns ### 30. Highly recommended mobile marketing agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2022 **What do you like best about SplitMetrics Agency?** Splitmetrics are a great agency to work with for Apple Search Ads management. They know their stuff, are very organized and feel like part of your team. Highly recommended. **What do you dislike about SplitMetrics Agency?** Nothing to dislike about working with them. **Recommendations to others considering SplitMetrics Agency:** Highly recommend working with them if you are looking for a partner to manage your mobile marketing strategy. **What problems is SplitMetrics Agency solving and how is that benefiting you?** They are helping us run marketing campaigns, and their platform helps us see the downstream effects of running our campaigns. - [View SplitMetrics Agency pricing details and edition comparison](https://www.g2.com/products/splitmetrics-inc-splitmetrics-agency/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+09%3A40%3A17+-0500&secure%5Bsession_id%5D=a9b7be3d-735e-4722-a23b-0b07512f84f1&secure%5Btoken%5D=ca3ca8cbd9459c8b423692722808434b84b2e87888b4cd895c6ac8ad281cdbda&format=llm_user) ## SplitMetrics Agency Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top SplitMetrics Agency Alternatives - [Moburst](https://www.g2.com/products/moburst/reviews) - 4.4/5.0 (16 reviews) - [ROIBest](https://www.g2.com/products/roibest/reviews) - 5.0/5.0 (40 reviews) - [Netpeak](https://www.g2.com/products/netpeak-netpeak/reviews) - 4.9/5.0 (28 reviews)