SegmentStream is a handy tool to obtain essential data to make decisions on the performance of our digital marketing campaigns and how to allocate our budget in the most efficient way possible. Review collected by and hosted on G2.com.

There is still some data related to specific campaign types (video), but I trust they will be available in the future. It would also be interesting to have the data available in real-time. Review collected by and hosted on G2.com.

SegmentStream has allowed us to get a better understanding of the ROI on our digital channels. The onboarding process was straightforward and the team is very responsive when support is requried. Review collected by and hosted on G2.com.

Only a minor dislike and I have been advised that this is on SegmentStream's road map - comparing different dates. The way around it is to open two separate windows and choose dates to compare on each. The dashboard currently compares different intervals - for example, last 7 days will be compared to the previous seven days and so on. Review collected by and hosted on G2.com.

I like having the ability to see how our campaigns, channels, and ads are performing and how we can predict they'll continue to perform with additional investment or optimizations. Review collected by and hosted on G2.com.

The dashboard can have some difficulties at times. For example, if you want to pick a specific timeframe or window it can be difficult. Otherwise, I'd like to see more upgrades to the UI eventually in terms of usability and accessibility. Review collected by and hosted on G2.com.

- Finally use attribution modeling as you should use it.

- Better insights on what channels have a true impact on your bottom line.

- Pushing predictive conversions back into channels (Google&Facebook) to better optimize your campaigns. Review collected by and hosted on G2.com.

- More flexibility & customization in the reporting tool Review collected by and hosted on G2.com.

Customer Care is a big strength of the team. Review collected by and hosted on G2.com.

Missing Test environment for new ML solutions. Review collected by and hosted on G2.com.

SegmentStream helps us identify platforms that are providing benefit and easily identify them in our marketing mix. We're smarter with SegmentStream. Review collected by and hosted on G2.com.

Data visualisation sometimes had troubles but the team is very responsive and usually gets the fix within a day. Review collected by and hosted on G2.com.