I currently use Quantcast Platform to plan, build, and launch programmatic campaigns, and I find it easy to set up compared to its main rival. The UI is pretty easy to navigate, and the reporting module is clean. What really stands out is the AI Assistant, which helped me build an 'Experiment' campaign for the first time by providing step-by-step guidance. The support from Quantcast representatives was also crucial, as they provided valuable insights into the platform's mechanics and ensured good quality assurance of the campaigns we built. Additionally, Quantcast was the top-performing platform in terms of hotel bookings for our campaigns and has since been consistently outperfoming DV360 in the same to this date. Review collected by and hosted on G2.com.

Currently, Quantcast does not provide reach reports for unique user reach, click reach, or impressions. It only supports device reach. This limitation is challenging because the current campaign I'm managing requires reporting on reach and frequency. There's potential for improvement here. Review collected by and hosted on G2.com.

What I particularly appreciate about Quantcast Platform is the ease of use and the clarity of the dashboards. The platform allows us to gain significantly in responsiveness: we can launch new campaigns very quickly, modify budgets, visuals, and adjust or optimize campaigns in real-time according to performance. The insights are precise and actionable, which facilitates decision-making and improves the effectiveness of our marketing actions. I also appreciate the availability and responsiveness of customer support. Review collected by and hosted on G2.com.

There are no major real negative points, but some advanced features require a little time to adapt to get the most out of them. More in-depth support or integrated tutorials would be a plus to speed up the learning process. It would also be interesting to develop the tracking and audience section for more detailed performance monitoring and more targeting options. Review collected by and hosted on G2.com.

I love the very "user friendly" interface of Quantcast Platform, which allows me to manage my campaigns very easily by myself. I also find it very simple to pause or modify the campaigns, even when they are already online. The initial setup of Quantcast Platform was done very easily and simply. Review collected by and hosted on G2.com.

The only less positive side is that we have to switch accounts to get an overview, but there is also an advantage in having it separated by client, although I have less of an overall view of all my online campaigns simultaneously. Review collected by and hosted on G2.com.

The DSP user interface is intuitive and straightforward, making it easy to grasp. The platform offers advanced options for analytics and audience building, and I have noticed that some of the available RTB strategies appear to be unique to Quantcast. Review collected by and hosted on G2.com.

When your tracking setup includes several conversion points, the automated reporting section currently cannot provide a summary of data for all of them. While the platform's support team is very helpful and can supply this information manually, this process does introduce some delays. Review collected by and hosted on G2.com.

It saves time, improves performance, and gives me clear insights, it makes it easy to target your chosen audience while using real-time data Review collected by and hosted on G2.com.

sometimes it’s hard to understand why it’s making certain decisions or how exactly it’s spending the budget, the interface can also feel a bit overwhelming at first, and some features need a bit of trial and error to get comfortable with Review collected by and hosted on G2.com.

I like Quantcast Platform because it keeps evolving, and there's always new features, like the AI assistant that's always there to answer my questions and improve my work efficiency. I also like the creative rating function, though I hope it becomes available for all clients and creatives because it's very helpful. Another thing I really appreciate is the reporting, which allows me to analyze the function and role of different campaign elements, like mid-funnel CTV and lower funnel conversion rates. Lastly, I find it very good that when uploading creatives from the tags, no edits are necessary, making it a very smooth process. Review collected by and hosted on G2.com.

Yeah, so there are a few things. First of all, the pixel issue because for a lot of other platforms, you can create a standalone pixel, and some clients are quite restricted in terms of implementing pixels across all sites. But in Quantcast, we require to implement a base pixel process first if you wanna create any events. It would be great if there's standalone pixel. Also, I wish there would be more detailed options for audience tracking because now it's quite broad, and targeting some niche group is quite restrictive. The new Quantcast audience we've tested is not as effective as we expected. Lastly, the rating function I mentioned before, I wish it could be available across all audiences. Review collected by and hosted on G2.com.

- A very detailed and in-depth platform

- Modern and user friendly unlike many other marketing platforms

- Account manager is so helpful and supportive

- The amount of granular data you can gather is amazing, especially because it integrates with your website and booking data Review collected by and hosted on G2.com.

- It can be quite overwhelming and confusing at first, but once you get the hang of it it is ok. I like the fact you can get a digital tutorial or support from account manager

- I don't like the fact you can't see previews of your digital artwork on the channels e.g. Spotify, MSN. Meta for example shows you previews on Insta and Facebook before publishing Review collected by and hosted on G2.com.

I like that with Quantcast Platform, we can launch a single campaign in the same workflow using targeting based on first-party data, contextual data, AI, and other alternatives to third-party cookies. This helps us spend less of our media budgets on third-party behavioral data and reallocate those funds into media inventory, providing additional value and tangible results for our clients. I appreciate that Quantcast is continuing to invest in its platform, with continual improvements in features like onboarding CRM data, automated creative grading and evaluation, and AI-powered audience segment identification. It's also important to me that Quantcast is compatible with our impression trackers and that it's easy to install their pixels via tools like Google Tag Manager and WordPress, with a wide range of third-party audiences available for targeting. Switching to Quantcast from Yahoo's DSP has given us higher quality inventory and lower data fees. Moreover, getting started with Quantcast was straightforward thanks to its logical and streamlined interface, which didn't require extensive training. Review collected by and hosted on G2.com.

As a European company that is focused on consumer privacy, the Quantcast Platform lacks some of the capabilities found on other DSPs, including geo-fencing and geo-farming. Review collected by and hosted on G2.com.

best-in-class AI, combined with unqiue and cookieless audience insight and targeting Review collected by and hosted on G2.com.

nothing really rings a bell; maybe the lack of real unique selling point (o.e. youtube to DV360; amazon closed sales measurement to Amazon DSP etc.) Review collected by and hosted on G2.com.

Simple and easy to use. Can understand the data and what is going on pretty quickly. Support is quick and good too Review collected by and hosted on G2.com.

Sometimes it lacks data, especially if you get quite niche with your audience Review collected by and hosted on G2.com.