
They have an API that allows you to integrate with your own BI tool (brilliant) or Slack (cool). Auto tagging for specific elements of your messaging (very convenient). After some time using AirPR, you can get comfortable with how they report visitors (make sure you understand what they're offering, that's their initial added value) and start using it internally. A quite interesting Power of Voice metric to complement Share of voice. Competitor tracking (made easy)! UI getting better. Platform availability high. Customer success team is responsive and very nice. All the rest is there: amplification metric, reach, newswires... Review collected by and hosted on G2.com.
The broadcast monitoring is done in partnership with another company and could really be improved. The media contacts database is now looking quite neat, but too many journos can be missing (you can ask them to be added though). Review collected by and hosted on G2.com.