Before AirPR, the successes and achievements of the PR team was only measured by the number of coverage hits. Now, with the ability to use different metrics, such as driving customer interaction, sign up etc. we can demonstrate the strength of PR to business units across the company, while also being able to target specific outlets that have social interaction. Review collected by and hosted on G2.com.

On occasions the sentiment is slightly off so we have to manually change the sentiment. The manual process isn't overly time consuming but it's very important to get it right. Review collected by and hosted on G2.com.