What I like best about Mailshake is how straightforward it is to build and manage email sequences. No bloated interface, no unnecessary complexity. As an agency owner running cold outreach for clients, I need a tool that just works without a steep learning curve.

The full traceability across every sequence is what really stands out. I can see exactly when a lead was won, who is up next, and where every single contact stands in the pipeline at any given moment. That visibility alone saves a massive amount of time.

On top of that, the API integrations are genuinely impressive. Connecting Mailshake with our existing tech stack was seamless and opens up a lot of automation possibilities that most tools in this space just don't offer as cleanly. Review collected by and hosted on G2.com.

The only thing that mildly bothered me was that emails had to be set up separately within the sequences. There is no native way to duplicate or clone them easily, which adds unnecessary manual work, especially when running multiple similar campaigns. I ended up solving this through the API to automate the process, but a built-in duplicate function for emails would make the workflow significantly smoother for users who are not as technically inclined. Review collected by and hosted on G2.com.

What I like about MailShake is it's (1) Quick Learning Curve and Ease of Use - just one day from concept to campaign, (2) Very Good AI Support from withing the App, (3) Quick Email response to questions that AI could not answer (4) Intuitive Analytics to understand the results of a Campaign (5) the fact that Email sends from within by Gmail account. Review collected by and hosted on G2.com.

We subscribed to Email Outreach which provides for two email accounts. Would have like at least one more account since a campaign of any meaningful size will go out very slowly with only two email accounts. I can always buy more. Prospects are tied to Campaigns - Would like to be able create campaign lists that can be attached to Campaigns. Would like to be able to download Opens and Clicks individually - I understand that some of this functionality may be available in Sales Engagement module. Review collected by and hosted on G2.com.

Mailshake makes cold email outreach straightforward for small business owners and entrepreneurs. The sequence builder is intuitive, and being able to upload a prospect CSV and run automated follow-ups saves a ton of time. The campaign wizard walks you through each step clearly. The merge tag system allows for personalized emails at scale without manually editing each one. Great tool for anyone doing supplier outreach or B2B prospecting. Review collected by and hosted on G2.com.

The personalization step in the campaign wizard requires you to manually review each prospect individually, which becomes tedious when running larger campaigns. It would be more efficient to have bulk field mapping applied across all prospects at once rather than clicking through them one by one. The pricing also feels steep for newer businesses just getting started with outreach. Review collected by and hosted on G2.com.

I like that it is made for cold emailing. With other marketing platforms, it can be difficult to send emails out to companies we haven't made contact with previously Review collected by and hosted on G2.com.

The platform itself has a lot of bugs and issues. I frequently run into errors, pages that won't load, and parts of the website that won't work. For example, just this morning, I attempted to run the list cleaner option, and I received an error message after 20 minutes of waiting stating that 'the list cleaner is having trouble updating your results.' I cancelled it and tried to re-run it, but it just kept reverting to a message stating that no lists are being cleaned. Also, support is almost non-existent and difficult to reach. Review collected by and hosted on G2.com.

For the price, it cannot be beat. I've used it off and on since 2017 or so and it's gotten even better since then, obviously. There have been a lot of new companies that have come up and they have some cool features, but MailShake is just so much easier to use, while also giving you a lot more freedom. There aren't a lot of upsells like there are in SalesHandy or Instantly, and the UI is fairly simple to use. Review collected by and hosted on G2.com.

I can't say there's anything I *dislike*, aside from the price -- yet even that is cheaper than the competition, so I can't think of any real issues. Review collected by and hosted on G2.com.

The list cleaning is super helpful, but I have noticed that if I take the list of "bad" addresses and rerun it, I always end up with some more emails that were deemed "bad" the first time, but are "good" the second time.

The program remembers who has bounced/unsubscribed for you and will not send to those addresses if you accidentally include them in a contact list.

I enjoy all of the different reporting features and views that Mailshake has. It is super easy to check on your campaign health.

With the spread out sending schedule, I enjoy that you can tweak your campaign message while it is still running if you find that something is affecting deliverability, like a poor subject line. Then you have a better chance of reaching inboxes that the blast has not gone to yet.

I like how many different teams we an have. It is super useful for our company, as we serve many different clients and can create a unique team for each of them.

The customer support is excellent. Super friendly and typically quick to respond. They know their products well, and can explain why something happened in addition to helping you fix it.

The different types of campaign that you can build to be launched automatically is super nice. Review collected by and hosted on G2.com.

Sometimes it has a lag when you switch teams, and it will bounce you back into the team you are trying to switch away from 2-3 times before you can switch. It is not a bis issue, but a small, reoccurring annoyance.

I wish some features had autofill/remember me capabilities, like when you log in or are sending yourself a test email.

It would be nice if we could edit the footers/signatures with a tab that is in the campaign section. It can be irritating to fully exit a campaign to go to another tab and the click through all the previous campaign set up sections before reaching the design part again. Review collected by and hosted on G2.com.

I like that Mailshake is very convenient to set up for email campaigns compared to other tools I've used, like Smartreach. It's easier to set up, and it works well. Emails sent using Mailshake don't sit in a spam box but actually hit the inbox, which is really important for me. I also appreciate that it only takes about five to ten minutes to set up a campaign if I have my content ready. Review collected by and hosted on G2.com.

Sometimes, there are some technical glitches that happen with Mailshake. It's very normal, but those times I feel a little worried. Review collected by and hosted on G2.com.

I like that I can set up mail accounts to perform the task of mailing out my campaigns and not use my own domain, keeping it from possible blacklisting. Review collected by and hosted on G2.com.

The UI is a little confusing at times. I had a hard time finding a few functions that I needed to access. Review collected by and hosted on G2.com.

Mailshake stands out for its clean, intuitive interface that makes setting up and managing cold email campaigns incredibly straightforward, even for teams without deep technical expertise. We love how quickly we can build personalized sequences, add conditional logic for follow-ups, and incorporate multi-channel touches like phone and LinkedIn tasks all in one dashboard. The automation is reliable, with strong deliverability tools and easy A/B testing, which has helped us scale outreach without spending hours on manual work. Customer support is also responsive and genuinely helpful when we need guidance on best practices. Review collected by and hosted on G2.com.

The UI/UX can be improved. Rest all are good. Review collected by and hosted on G2.com.

It's user-friendly, inexpensive and effective. Easy to integrate your CRM or any other apps.

You can start with a new account and launch revenue generating cold email campaigns immediately.

Initially it took less than 10 days to launch and signup a client who now generates us over $35,000 in annual revenue.

They have a great knowledge-base of articles to learn through as well. Review collected by and hosted on G2.com.

Not much, it does exactly what I need it to do. Some people might want it to have more features, but it does what we need it to.

There are articles on the backend, but would be nice if there could be more support on not getting emails blacklisted or landing in SPAM as you're creating and launching campaigns. Review collected by and hosted on G2.com.