Influencity Reviews (282)

Reviews

Influencity Reviews (282)

4.5
282 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the user-friendly interface and comprehensive data provided by Influencity, which simplifies the process of finding and analyzing influencers. The platform's intuitive design and detailed metrics help users make informed decisions for their campaigns. However, some users note that the search filters can be limiting and may not always yield accurate results.

Pros & Cons

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Faraz B.
CEO
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Comprehensive and Transparent Influencer Marketing Tool"
4/5
What do you like best about Influencity?

I really appreciate Influencity for its discovery and analysis features, especially how it allows us to evaluate the quality of followers and find creators in smaller cities. The likers quality metric brings a lot of transparency, helping us understand how a creator's content is performing and how the algorithm treats them. The tool's real-time updates and benchmarking are also very efficient compared to other platforms I've used. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

One area for improvement is detecting brand collaborations that aren't labeled with hashtags like #ad or #paid, which is common in markets like Pakistan or India. Also, adding sentiment analysis for creators' comments as a standard feature would be helpful. Occasionally, there are some technical glitches, but these are not unique to Influencity. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Insightful but Needs Data Accuracy Improvement"
4/5
What do you like best about Influencity?

I appreciate Influencity for removing a lot of manual extraction of data, which saves me time and provides more insight. I particularly like the depth of the insight, such as brand affinity and audience affinity, which helps with positioning, pitching, and understanding where a creator's affinity may differ from their audience. This information is valuable for advising on strategies. Also, the initial setup of Influencity was easy. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

The posts section tends to pull posts that are quite old, and it would be good if you could filter it to the last 30 days, for example. Similarly, there's quite a big difference in some of the demographic data via the platform versus the social platforms themselves. I understand that it reads a number of different signals, but it makes creators question how reliable the data is. It could be good if you could authenticate profiles in, so you have visibility of 1) the data from the socials themselves AND 2) how the platform is reading signals to help inform strategy. Review collected by and hosted on G2.com.

Ma. Guadalupe U.
MU
Ma. Guadalupe U.
Consultora
Small-Business (50 or fewer emp.)
"Specific Filters and Valuable Data in Influencity"
4.5/5
What do you like best about Influencity?

I love that Influencity has specific search filters that allow us to find the most suitable content creators for our campaigns, which saves a lot of time. The data the tool offers is extremely valuable, providing us with an estimate of views, likes, and reach, which is very helpful for making projections. Additionally, it is easy to use and gives us very good results. Also, the fact that it allows us to track the campaigns on the same platform is very useful for having better control. The initial setup was very quick and simple. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

I think they could expand their base of influencers. Sometimes the profiles they feature, while functional, are mostly actors or singers, not just content creators. Review collected by and hosted on G2.com.

Jaime R.
JR
Jaime R.
Key Account Manager & PR
Small-Business (50 or fewer emp.)
"Practical and Easy to Use—Great for Grouping and Finding Influencers Nationwide"
4.5/5
What do you like best about Influencity?

It´s very practical, easy to use and it help to the needs of the agency, I like to be able to group the influencers by brand, and the most important part is that it helps me to find influencers across de country Review collected by and hosted on G2.com.

What do you dislike about Influencity?

There are a lot of buttons, once you get on a specific tab you have to go all the way back to go from example from influencers to directory with no shortcuts Review collected by and hosted on G2.com.

Response from Francisco Mimò of Influencity

Thanks so much for the honest feedback!

Really glad Influencity is helping you group influencers by brand and find talent across countries efficiently. Totally hear you on the navigation — having to backtrack between tabs instead of jumping directly is real friction, and I'm passing it to our product team.

Great to know the campaign tracking is saving your team manual work too. Appreciate you taking the time to share this — it helps us prioritize what to fix next.

daniela u.
DU
daniela u.
Gerente de operaciones
Small-Business (50 or fewer emp.)
"Accurate Metrics and Exceptional Service"
4.5/5
What do you like best about Influencity?

I think Influencity is easy to use and very accurate regarding metrics. The customer service is very good, the person who assists us always responds. Also, I love being able to track the influencers' stories. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

I think it would be very good if the Instagram accounts of influencers could be linked directly so that the figures are real, it would be great. And also, to be able to share the rates of the influencers there in case you want to move to a campaign, to have the deck or media kit there to share, not only from the metrics that Influencity estimates, but from the real figures of the influencers. Review collected by and hosted on G2.com.

Alejandra C.
AC
Alejandra C.
Public Relations Executive
Small-Business (50 or fewer emp.)
"Accurate, User-Friendly Influencer Analytics Platform"
5/5
What do you like best about Influencity?

I really appreciate how user-friendly Influencity is and that the influencer data feels accurate and genuine compared to other platforms. The metrics, tracking, and reporting features help us find profiles that truly meet our quality standards. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

I feel like there are too many steps in the process, especially when creating reports. I wish the platform was more streamlined and some features were more automated, which would make it even easier to use. Review collected by and hosted on G2.com.

LR
Luisa R.
Small-Business (50 or fewer emp.)
"Facilitate Scouting but Requires Better Estimates"
4/5
What do you like best about Influencity?

I like that Influencity groups all the accounts of a single profile just by entering one of them. I don't have to go searching for each social network of the influencer, instead it associates all the social networks with a single click. This speeds up the process when having multi-platform campaigns. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

At this point, I feel that it only collects the influencer's content but does not show me metric estimates. I would need it to estimate how many views, how much reach, how many interactions a content had, even if the profile is not registered on the platform. Uploading the statistics screenshot to Influencity means a second job for me. I would need it to also give me estimates of reach, views, interactions, etc., based on some algorithm, from the content it collects. Review collected by and hosted on G2.com.

Response from Flor Murillo of Influencity

Luisa, really glad to hear that the cross-platform grouping is saving you time! This is actually designed exactly for that use case. When you input one social profile, the platform automatically scans and connects the rest of the influencer’s available networks so you don’t have to build everything manually, especially useful for multi-platform campaigns.

On your point about estimates, we really appreciate the feedback. It’s something we take seriously as we continue improving the product. Just to add context, within the reporting section we do already include estimated views for content performance, which can help you get a general sense of how posts are performing even when full data isn’t available.

Thanks again for sharing your experience, it really helps us keep refining the platform ✨

Erik H.
EH
Erik H.
Social Media Strategist
Mid-Market (51-1000 emp.)
"Exceptional Support, Great for Influencer Campaigns"
5/5
What do you like best about Influencity?

I really like the hands-on help and the high-quality support I get from the employees at Influencity. It's one of the best things about using the tool. The support team is always there to show me how to use it, making the setup quite easy. We recently added tracking and reporting features, which I think will be valuable because we no longer have to ask influencers to send data back to us manually. I always recommend Influencity because the support is so good. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

I think the analyze feature has too few credits. We tend to want to use it a lot to verify and qualify influencers. The research and look for influencer features is not as useful as analyzing outside of your platform influencers. You know what I mean? Review collected by and hosted on G2.com.

Response from Flor Murillo of Influencity

Erik, really great to hear that the support team has made such a difference for you! that hands-on guidance is something we put a lot of focus on, so it’s amazing to see it reflected in your experience. We are always ready to help!

Also glad the tracking and reporting features are helping you move away from manual data collection with influencers, that’s a big time saver in day-to-day campaign work.

On the Analyze credits, thanks for the feedback. We will take it into consideration :)

Really happy to know the platform is helping you discover stronger-fit influencers and avoid vanity choices, that’s exactly the kind of impact we aim for 🙌

Thank you for choosing us!

IC
Irma C.
PR & Communications Jr
Mid-Market (51-1000 emp.)
"Intuitive interface to centralize and control influencer marketing campaigns"
5/5
What do you like best about Influencity?

I like that the interface is very easy to use and you can have control of an influencer marketing campaign in one place, as it centralizes all communication and results in one place in a very intuitive way. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

The options it provides for profile searching are very broad, and the profiles it recommends sometimes do not match what was requested. Review collected by and hosted on G2.com.

Response from Flor Murillo of Influencity

Irma, really glad to hear the platform feels intuitive and that having everything centralized is helping you manage campaigns more smoothly. Having communication, tracking, and results in one place is exactly meant so you can manage all your campaign from one same place.

On your point about search results, thanks for the honest feedback. There isn’t a single “right” way to search for influencers, but our support team is always available to help refine searches, share best practices, or give you practical tips that can improve relevance depending on what you’re looking for:)

Also great to hear the impact on your side, especially around saving time on manual searches and reporting, and having more clarity on influencer metrics. That combination of efficiency and transparency is exactly what we aim to support in campaign execution.

Thanks again for sharing your experience 🙌

Verified User in Food & Beverages
AF
Verified User in Food & Beverages
Small-Business (50 or fewer emp.)
"Great Data and Features, Needs Smoother Search Experience"
4/5
What do you like best about Influencity?

I really love Influencity's lookalike creator search and the rich data it provides, like real plays and noticeable followers. The KPI forecasting for campaigns is also something I use a lot and find very valuable for my daily work. Review collected by and hosted on G2.com.

What do you dislike about Influencity?

The search options are time-consuming and frustrating for me. I wish searching for creators was more straightforward and less detailed, like on other platforms where you can just enter everything in one go and get instant results. While the filters are amazing, the process still feels like a struggle. Review collected by and hosted on G2.com.

Response from Francisco Mimò of Influencity

Thank you for sharing your feedback! We're thrilled to hear you're enjoying Influencity's lookalike creator search, rich data, and KPI forecasting features. We understand your concerns about the search experience and appreciate your input. We're constantly working to improve our platform, and your feedback will be shared with our team to enhance the search process for a smoother experience. We're here to assist you further and ensure you have a seamless experience using Influencity.

Thank you !!