G2

Lucy R.

Social Media Lead

Enterprise (> 1000 emp.)

5/21/2025

"An Essential Tool for Efficient Social Media Management"

4/5

What do you like best about Hootsuite?

The scheduling functionality in Hootsuite is incredibly intuitive and user-friendly. I can easily plan and schedule posts across multiple platforms (specifically LinkedIn for QA Ltd) well in advance. This saves a huge amount of time, allowing me to focus on strategy and content creation rather than manual posting.

The Amplify feature has also been a game-changer for QA Ltd. It empowers our internal teams to easily share approved company content, effectively turning our employees into brand advocates. This amplifies our reach and engagement significantly, and it's a brilliant way to ensure consistent messaging across a wider network. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The analytics dashboard, while comprehensive, can sometimes feel a little overwhelming, and it would be beneficial to have more customisable reporting options to focus on the metrics most relevant to our specific goals without having to dig too deep. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite addresses the challenges of managing social media efficiently and extending content reach.

Previously, coordinating and publishing posts for QA Ltd across different platforms was a manual and time-consuming process. Hootsuite's scheduling capabilities resolve this by enabling me to plan and automate content delivery in advance, which helps maintain a consistent publishing schedule. This functionality saves considerable time, allowing me to focus on strategic content development and engagement.

Secondly, the Amplify feature helps with broadening our content's visibility and ensuring consistent messaging. By making it easy for our employees to share approved QA Ltd content, Hootsuite allows us to leverage their networks. This extends the reach of our content beyond our main channels, which contributes to increased awareness and engagement. It also helps ensure that any shared company information or thought leadership remains consistent with our brand. Review collected by and hosted on G2.com.