Geotab Reviews (202)

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Geotab Reviews (202)

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4.5
202 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise Geotab for its real-time tracking and user-friendly interface, which enhance fleet management efficiency and safety. The platform's ability to provide actionable insights and detailed reporting helps businesses make informed decisions. However, some users note that the interface can feel overwhelming for new users, requiring time to fully navigate its features.

Pros & Cons

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Abdul  S.
AS
Abdul S.
GPS Monitor & Analyst
Transportation/Trucking/Railroad
Mid-Market (51-1000 emp.)
"Simple, Fast & Friendly UI, good performance, with Handy Google Integration and Easy XLS Reports"
5/5
What do you like best about Geotab?

What i liked the most about geotab was its simplyness of its UI its really quick and consumes little resources in my pc, the way they integrated google its really useful and practic, also, the way you can retrieve reports in .xls format from it was easy and very helpful in our daily tasks given by the GPS monitor and safety department.

The provider of geotab in our city was really eficient when it was recquired, covering that part of supporting us in time.

In resume you get what you paid for and more, its a very realible option in my opinion. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

When I was using it, there were a few occasions when all the vehicles stopped updating in real time. It didn’t happen often, and it was usually resolved within a few minutes. It was annoying, but the support team responded quickly and handled it in time. Review collected by and hosted on G2.com.

Rayanne A.
RA
Rayanne A.
Network Support Engineer
Small-Business (50 or fewer emp.)
"Geotab Review: Capabilities, Trade-offs, and Business Impact"
4.5/5
What do you like best about Geotab?

The single most helpful thing about Geotab is how it provides complete visibility into your fleet operations from one centralized platform. Before Geotab, we had disconnected spreadsheets, manual driver logs, and no real-time understanding of where our vehicles were or how they were being driven. Geotab changed all of that by giving us real-time tracking, driver behavior insights, and fuel usage data all in one place. It has helped us improve driver behavior tremendously and hold drivers accountable for speeding and harsh driving through accurate reports.

The user interface is functional, though there is a learning curve. Once you get past the initial setup, it becomes a go-to tool for managing vehicles and improving efficiency. The platform is customizable to meet different business needs, and the custom reporting via Excel templates is particularly useful for tailoring data presentation to different groups within the organization. However, the interface can feel bulky at times, with common functionality buried under too many options. The design works, but it is not the most intuitive experience out of the box.

The integrations are where Geotab really shines. The Marketplace features hundreds of solutions across multiple categories, including asset tracking, cameras, compliance, fuel management, routing, and dispatch. This open platform approach means you are not locked into a single vendor for all your needs. You can piece together exactly what your fleet requires, whether that is dispatching software, maintenance tracking, or safety solutions. The platform integrates with existing ERP systems and other tracking systems if needed.

Performance has been reliable overall. The GPS tracking is consistently accurate and the platform handles real-time tracking without major issues. The hardware installation is straightforward, with the GO device plugging into the vehicle's OBD-II port. However, I have seen some frustration with hardware reliability, including reports of transponders coming unplugged or not updating mileage correctly. The platform processes substantial volumes of data daily, which is impressive, but accuracy issues have been noted by some users, particularly around speed limits being incorrect or routing estimates being off.

Pricing is where Geotab stands out from competitors. The upfront costs are lower compared to alternatives while still offering many comparable features. For smaller fleets and tech-savvy teams, it offers great value and is a scalable solution. The ROI is substantial, with telematics benefits far outweighing the cost of the service for any fleet operator. The cost savings come from improved fuel efficiency, reduced maintenance costs, theft prevention through stolen vehicle recovery, and better customer service through accurate billing and collision detection.

Support and onboarding have seen recent improvements. The platform now offers a new intelligent onboarding process that personalizes the experience for each user's role. When a new user logs in, they are greeted with a setup guide that asks about their job responsibilities, and the system automatically configures the dashboard and launches personalized quick start guides with step-by-step tutorials. This significantly reduces setup time and flattens the learning curve. The support team is responsive and willing to help with customization needs, though customer service is not always available on weekends.

The AI capabilities are genuinely exciting. Geotab Ace is an AI assistant that lets users query complex telematics data using natural language instead of SQL. You can ask questions like "What zones have the most amount of vehicles parking overnight?" or "How are my groups doing safety wise?" and get immediate, accurate answers. It is built on Google Cloud and powered by advanced language models, with a sophisticated framework that automates data retrieval and analysis. The AI explains its assumptions and the data sources it used, and data professionals can view the generated code for verification. Security is handled properly, with strict read-only permissions and no customer data being used to train the underlying AI model. That said, response times can vary depending on question complexity, and the feature is not yet supported in all security environments.

In short, Geotab is a powerful, cost-effective fleet management platform with an extensive ecosystem of integrations and promising AI capabilities. It requires some patience to learn the interface and occasional troubleshooting with hardware, but the visibility and control it delivers over your fleet operations make it well worth the investment. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

The user interface is one area that generates a lot of feedback. While the platform is powerful, some users feel the interface has become needlessly bulky, with common functionality buried under layers of options. The removal of visual cues like colors from the navigation bar has made it harder to find things quickly, and this is not just a learning curve issue. Navigating to reports or specific functions often requires more clicks than should be necessary, and features can sometimes feel hidden deep within menus. It works, but it is not as intuitive as it could be.

Performance can be inconsistent. The core GPS tracking is generally reliable, but the platform can be slow to load, especially when querying a large date range or managing a sizable fleet. The mobile app and map interface can also lag, particularly in areas with weak network signals. There are also occasional data discrepancies between the mobile app and the web platform, which can create confusion when different team members are looking at different versions of the truth. I have also seen frustration with hardware reliability, including reports of transponders coming unplugged or not updating mileage correctly, and some vehicle makes and models not being fully compatible with certain features.

Support response times can be slow. When issues arise, getting meaningful help can take longer than expected, and some users have noted that the support team can be difficult to reach during weekends and after-hours. The knowledge base is extensive but dense, and finding relevant answers sometimes requires wading through a lot of documentation. We have learned to rely more on the user community, which is active and generous with advice, often providing more practical help than formal support channels.

The AI features, while promising, are still in early stages. Geotab Ace is a welcome addition, but it can be slow to respond, sometimes taking longer to process questions than we would like. It also does not handle all query types well, and more complex analytical questions still require manual work in the reporting module. There are also restrictions to be aware of, such as the AI not being available in certain security environments. It saves time on simple questions, but I keep my expectations measured and my reporting skills sharp.

Pricing and contracts have been a point of frustration for some users. While the upfront costs are competitive, the billing structure can be confusing. There are concerns about contract terms that may require returning units if you cancel, and some users have reported being charged for features they cannot use due to hardware issues. Software update costs can also be a surprise, and the GPS and installation fees are often hidden behind retail pricing. It is worth carefully reviewing the contract before signing.

The hardware requires ongoing maintenance. In colder climates, some users report that the devices do not function well in extreme temperatures, and battery drain can be an issue. There have also been cases where the equipment fails or cannot be reconnected without a professional installer, which adds to operational costs. Some users have had to replace transponders at their own expense, not covered under warranty, which can add up over time.

Despite these challenges, I still find Geotab to be a valuable tool for fleet management. The core capabilities are strong, and the platform delivers real business value. The frustrations are real and you need to go in with your eyes open, particularly around the user experience and hardware reliability. But with proper planning and realistic expectations, the benefits substantially outweigh the inconveniences. I would recommend it to fleet operators who need comprehensive telematics, with the important caveat that they should invest time in training and carefully review their contract terms before committing. Review collected by and hosted on G2.com.

Ricardo R.
RR
Ricardo R.
Auxiliar de Sistemas y Monitoreo
Mid-Market (51-1000 emp.)
"Geotab Review"
5/5
What do you like best about Geotab?

Tracking of our units with continuous monitoring and telemetry. Its patented algorithm shows the actual route of the unit, without omitting any movement. It also allows us to identify driving habits, configure custom developments, and integrate with our clients. Additionally, we can schedule maintenance using telemetry. The technical support is good, navigation on the platform is easy, and speed alerts help us maintain better control of the operators for their safety. With Geotab Ace through its AI. Routes and geofences. Cost-benefit. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

The Geotab service is experiencing intermittencies, which means that in certain situations we are left without service, and this can occur at times when workloads are higher. Although the browsing speed is good, this reduces performance. Review collected by and hosted on G2.com.

Shrinivas, B.
SB
Shrinivas, B.
odoo consultant
Small-Business (50 or fewer emp.)
"Good Software for Fleet Management, Some Learning Curve But Worth It"
4.5/5
What do you like best about Geotab?

Real-time tracking is the best part for me, honestly yaar. Before Geotab, a driver would say, “Sir, two minutes only,” and then we’d end up waiting thirty minutes. Now I just open the dashboard and see what’s actually happening, oh, he’s still on the highway, okay, fine.

The fuel reports are also very helpful. Every week I check who is doing harsh braking and who is speeding too much. We had one driver who was always over-speeding, but he would never admit it. Then I showed him the data on the screen, and he had nothing to say. After that, he improved a lot.

The dashboard isn’t too complicated either. My operations guy isn’t really into computers, but even he learned within a week how to pull the reports. I wasn’t expecting that, so it was a good surprise.

One more thing: the alerts we set up, like if a vehicle is moving after office hours or if the engine is running too long without moving. One night we got an alert that a vehicle was moving at 11 pm, and nobody was supposed to be driving. We called the driver immediately. That feature alone is worth it for us. It gives real peace of mind when you’re managing so many vehicles. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

Honestly the main problem is the interface it is a little bit overwhelming when you first start using. So many menus, so many options, you don't know where to go. First two three weeks I was totally confused, had to call support many times.

And the mobile app it works, but it is not as smooth as the main website. Sometimes it is slow to load, sometimes tracking is not refreshing properly. For me personally I am doing most things on laptop only, but my operations guy he prefers phone and he always complaining about this.

Customer support also sometimes ticket is raised and then two three days no response. For urgent issues this is very frustrating. Once our tracking was not updating for few vehicles and we had to wait almost one full day to get proper help. That time we were totally blind, no idea where vehicles are.

Pricing also I will mention it is not cheap yaar. For small fleet owner like me, the cost is feeling a little high sometimes. And if you want some advanced features, that is extra cost on top. So you have to plan budget carefully.

And one more small thing the report customization, it is there but it is not very intuitive. Sometimes I want simple custom report and I have to spend too much time figuring out how to set it up properly. Wish it was little more simpler. Review collected by and hosted on G2.com.

Joahan Gerardo A.
JA
Joahan Gerardo A.
GPS Monitorista
Mid-Market (51-1000 emp.)
"Dynamic interface, predictive AI, and robust reports for proactive fleet management"
5/5
What do you like best about Geotab?

This system stands out for its dynamic interface and a notably faster and smoother user experience compared to other solutions on the market. Beyond its operational agility, the platform enhances asset management through the integration of Artificial Intelligence, which allows for predictive analysis of fleet status and automates real-time anomaly detection. This complements the high precision of the GPS and the robustness of its detailed reports, enabling proactive management of critical alerts during the journey. Additionally, its architecture allows for seamless integration with external systems (ERP or CRM), centralizing information and ensuring total control, all backed by specialized technical support that ensures operational continuity. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

Although the GPS accuracy is satisfactory, the platform has experienced general intermittencies at various times of the day which, despite being addressed swiftly, tend to coincide with periods of highest operational demand. This situation compromises the continuity of real-time monitoring right at the most critical work peaks, making it difficult to constantly track the units and affecting the efficiency in logistical decision-making. Review collected by and hosted on G2.com.

MC
Matthew C.
Business System Analyst
Mid-Market (51-1000 emp.)
"Geotab’s Powerful Reporting, Integrations, and Real-Time Insights"
4/5
What do you like best about Geotab?

Geotab is a feature-rich telematics provider with a broad range of applications and functionality for fleets. It’s a well-developed product that delivers real-time, actionable insights. Reporting is especially powerful and is one of the most commonly used features in our organization, both through the out-of-the-box reports and the custom reports. The integrations it offers are also very powerful and we use regularly.

They have recently launched an AI reporting enhancement which has answered many questions for us about our data. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

The User Interface/portal can be intimidating for first time users and slightly cumbersome but with enough training and guidance it becomes more familiar over time.

We would also say that maintenance tracking side of the application is also very basic and not a replacement for more advanced software applications that specialize in this space. Review collected by and hosted on G2.com.

Jay G.
JG
Jay G.
Safety Manager
Small-Business (50 or fewer emp.)
"Powerful Asset Tracking with Smooth Zoom, Reporting, and Dash Cam Review"
4/5
What do you like best about Geotab?

It allows us to track our moving assets, generate reports on fuel mileage, notify mechanics when trucks are nearing their service hours, and pull dash cam footage for review. the ability to one click zoom in on a group of assets feels quick and smooth has the benefit of quickly review where any group of assets are parked/moving. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

The reliance on cellular data has become a major hindrance for us. Even simple valleys along the road can cause our units to lose connection. When our drivers travel into the Northwest Territories, they often don’t have a strong enough signal, which prevents us from tracking them to confirm they’re still moving and safe. Although the units do come back online eventually, the downtime creates a stressful situation because we’re unable to communicate with our drivers until they reach an area with a stronger signal. Review collected by and hosted on G2.com.

EG
Emily G.
Compliance Manager
Mid-Market (51-1000 emp.)
"Easy to use"
4.5/5
What do you like best about Geotab?

The platform is user friendly and our drivers are able to learn how to navigate it easily. I like that our drivers can use it on their company issued tablets as well as their personal phones and the data is seamless no matter what device they use. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

I wish it was more customizable. I also wish the reporting was easier to use. I also wish there was better training available for drivers. Specifically on how Geotab manages the split sleeper provision. A lot of our violations come from drivers not realizing their Geotab registered a split sleeper after a 2 hour break but they don’t do 8 in the sleeper so it goes back and takes that extra 2 hours from them. I think there should be a button that they have to select to use the split sleeper instead of it being automatically applied. Review collected by and hosted on G2.com.

Victor  O.
VO
Victor O.
Technical Support Specialist
Small-Business (50 or fewer emp.)
"Real-Time GPS Tracking and Custom Reports in One Powerful Dashboard"
5/5
What do you like best about Geotab?

What I like best is the real-time GPS tracking and how everything lives in one dashboard. I can see where every vehicle is at a glance, pull up trip history, and spot issues like harsh braking or idling without digging through separate tools. The custom reports are a big plus too, since I can set them up once and have them land in my inbox automatically Review collected by and hosted on G2.com.

What do you dislike about Geotab?

My main gripe is that the interface can feel cluttered and the learning curve is steeper than it needs to be. Finding a specific setting sometimes means digging through several menus, and some of the more advanced reports take trial and error to configure. The mobile app also feels a bit limited compared to the desktop version, so I usually wait until I’m at my computer for anything beyond a quick check Review collected by and hosted on G2.com.

Verified User in Facilities Services
AF
Verified User in Facilities Services
Mid-Market (51-1000 emp.)
"Great Real-Time Tracking and Trip History"
3.5/5
What do you like best about Geotab?

I like that I can see where assets are in real time. The trip history is excellent; if I get a driving complaint, it makes it much easier to identify the offender. I also appreciate being able to schedule recurring reports, so I don’t have to manually run them every week. Review collected by and hosted on G2.com.

What do you dislike about Geotab?

Reports aren’t intuitive and can be cumbersome to run when you’re trying to pull the specific data you need. Because the assets are pinged periodically, you don’t always get precise data for location, speed, etc. Also, if a vehicle is crossing over another street or highway, the posted speed limit may be pulled from the cross street, which can make it look like our driver is speeding when he isn’t. Review collected by and hosted on G2.com.