What I like best about Figma is its real-time collaboration and ease of use. Multiple team members can work on the same design simultaneously, making feedback and iteration much faster. Its cloud-based platform, intuitive interface, and extensive plugin ecosystem also make it easy to create, prototype, and share designs without worrying about version control or software installation. Review collected by and hosted on G2.com.

One downside of Figma is that it relies heavily on an internet connection, so performance can be affected when working with large files or on slower networks. Some advanced features are limited to paid plans, and very complex design files can occasionally feel sluggish. Review collected by and hosted on G2.com.

Figma’s UI is the biggest thing I like about it. It’s very easy to use, and it’s simple to navigate across the different features and tools. The prebuilt page designs are another strong feature because they reduce our team’s initial development time for our new project, Sparkey (app). I don’t use every feature, but the prototype development tools and the “build with AI” chat are both very good. The project import feature is also excellent and, honestly, fantastic.

We also use Google AI Studio, and while Google AI Studio is more API- and AI model-based, its build feature doesn’t allow importing as smoothly as Figma does. Figma’s team prototype creation feature is especially helpful for coordinating with our team, and the Inspect feature is great too because it lets us inspect layers clearly. I also like the auto layout creation since it saves time by automatically creating the layout. Version history is the most important feature for me because, when you’re working in a team, it matters a lot—if a junior engineer makes a mistake, it can be very hard to recover without version history. The shared project library and similar collaboration features are also very good. Overall, there are many things I like about it. Review collected by and hosted on G2.com.

Well, the features are good, but when I’m dealing with a large project it starts to lag, which is very frustrating and makes the work slow. Also, when there are too many layers (which is very normal), it becomes hard to manage and organize them properly.

The AI build feature is good too, but many times when I try to stop it, it still keeps working in the background and continues editing files. It’s a bit hard to explain, but even when I strictly mention the development language in the prompt, it still writes in React, and it’s very difficult to get it to change. Review collected by and hosted on G2.com.

The absolute best thing about Figma is the perfect balance between a clean interface and incredible speed. When you spend all day inside a design tool, performance is everything. Even if I am working on massive projects with hundreds of frames and thousands of components, the canvas never slows down. It stays completely smooth and responsive, which keeps me focused.

From a purely functional standpoint, features like Auto Layout are a lifesaver. Instead of wasting hours every single week manually moving pixels around and adjusting buttons for different screen sizes, the software uses smart spacing intelligence to handle that for me. Lately, the new AI tools have made a huge difference too. Features that handle instant layer renaming or generate quick placeholder copy remove the boring, repetitive parts of my day. The software genuinely feels like an intelligent partner that understands what I am trying to build, rather than just a static, blank screen. Review collected by and hosted on G2.com.

If I have to pick something I dislike, the pricing structure can be tricky to manage as your team gets bigger. It is incredibly easy for a free stakeholder or client to accidentally click the wrong button and become a paid editor. If you are not watching your billing page closely, you can get hit with a surprise invoice at the end of the month. You really have to stay on top of user permissions to ensure a strong ROI. Also, while the integrations with big platforms like Jira or Slack are solid, moving designs into more specialized animation software can sometimes feel clunky. You end up relying heavily on community made plugins to transfer files back and forth. When the core software gets updated, those plugins occasionally break. It is not a deal breaker, but having more native bridges to outside tools would save us a few extra steps. Review collected by and hosted on G2.com.

Over the past three years, Figma has grown a lot and now supports a wide range of features. When I first started using it, I mainly relied on it to design my websites, but today it offers much more. With AI, I can even create a screen just by describing the UI and the features I want.

I’ve integrated Figma with Teams and have shared designs with clients many times. The interface is very easy to use, even for students and beginners, and it’s simple to start designing with basic drag-and-drop. Whenever I get stuck while working on a design, I can usually find an answer quickly because there are so many Figma articles available online. As a result, Figma ends up having pretty good support compared to other tools.

One standout feature for me is the real-time collaboration. Multiple team members can work on the same file simultaneously, which makes it much easier to share ideas, gather feedback, and make updates without worrying about version conflicts. Review collected by and hosted on G2.com.

I often feel frustrated when arranging elements while designing. As a developer, I need to check and place every element in the proper position so the layout looks neat and clean. Because of that, every time I place elements on the screen, managing the spacing and alignment down to the pixel becomes difficult and time-consuming. Many times, when I add elements using Figma plugins, the results don’t meet my expectations, or I end up needing paid plugins to get what I want. On top of that, the paid version of Figma feels expensive. Review collected by and hosted on G2.com.

What I appreciate most about Figma is its clean, intuitive interface and how smoothly it brings together design work and collaboration. It’s easy to learn, but still robust enough for complex projects. I can set up navigation between pages, create animations, and tackle plenty of other design tasks without ever feeling constrained.

Real-time collaboration is another big strength. My team and I can work in the same design simultaneously, which makes it much easier to move through multiple screens together, stay aligned as we build, and keep decisions visible to everyone involved. As a result, collaboration feels genuinely seamless, boosting productivity and helping reduce communication gaps.

Integrations with other tools fit naturally into our workflow, and performance stays responsive even when we’re working with large design files. The Figma AI features also help speed up repetitive tasks and spark ideas, making the overall process more efficient. Their support resources and communication are helpful whenever we need guidance. While the pricing can feel a bit steep for smaller teams, the value it delivers through collaboration, efficiency, and feature-rich functionality still makes it a worthwhile investment. Review collected by and hosted on G2.com.

One thing I dislike about Figma is that large, complex files can sometimes become difficult to manage, especially when multiple team members are working on them at the same time. As projects grow, keeping components, pages, and design systems well organized takes extra effort and ongoing attention.

I’ve also noticed occasional performance slowdowns when working in very large design files. Additionally, some advanced features are locked behind higher-tier plans, which can make the cost feel a bit high for smaller teams or individual users. While these issues aren’t major deal-breakers, they can still affect the overall experience from time to time.

Finally, the UI can feel complex for beginners, and it takes a while to understand everything. I think it could be improved to make the learning curve a bit smoother. Review collected by and hosted on G2.com.

I've used a lot of design tools over the years, and switching to Figma was one of the best professional decisions I've made. There are moments genuinely where it outperforms even tools I've relied on for years. Here's what makes it stand apart:

- A plugin ecosystem that keeps everything in one place:

One of the first things that impressed me was how rich Figma's plugin library is. Icons, illustrations, stock photos, UI kits, accessibility checkers, and content generators most of what you'd normally hunt down across multiple websites is available directly inside the app. It keeps my workflow tight and focused. I'm not switching tabs, not downloading assets from third-party sites, not losing my train of thought. Everything I need tends to already be there, or a quick plugin install away.

- AI tools that genuinely change what's possible inside the app:

The recent AI additions have been a game-changer. Image expansion, manipulation, and upscaling; tasks that previously meant exporting to another tool, editing, and re-importing can now happen right inside Figma. It's a significant shift in how fast a design can go from rough concept to polished output. The fact that you don't have to leave the canvas to do it makes the creative process feel genuinely uninterrupted for the first time.

- Works anywhere and so does your whole team, simultaneously:

Being browser and app-based means I'm never tied to a specific machine or OS. I can open a file on my work laptop, continue on a different device, or pull it up in a browser if needed and it's always the same, always current. But the real power is multiplayer collaboration. I can invite teammates into the same file and we're all working live, at the same time, seeing each other's cursors in real time. For fast-moving teams, that kind of synchronous collaboration removes so many unnecessary back-and-forths.

- A workflow that just doesn't break:

I've worked with software that crashes mid-session and takes unsaved work with it. Figma simply doesn't operate that way. The tool is fast, responsive, and stable but more importantly, it auto-saves to the cloud in real time. Even in the unlikely event that something went wrong, I'd never lose work. That security removes a background anxiety that most designers carry with them, often without realising it. When you're not worried about losing your file, you work differently, more freely, more boldly.

- Pricing that makes sense at every stage:

Figma's free plan is genuinely useful not a crippled trial. For a beginner or a small startup team, it covers a lot of ground and lets you evaluate the tool properly before committing. When I moved to the paid plan, it felt like a natural progression, not a forced upgrade. The features unlocked at that tier made an immediate, tangible difference to my workflow. It's a pricing model that respects where you are in your journey, and grows with you — which is rare in professional design software. Review collected by and hosted on G2.com.

Figma is still my preferred design tool that hasn't changed. But after using it extensively across both free and paid plans, there are a handful of friction points that surface often enough to be worth calling out honestly. None of these are dealbreakers, but they do add unnecessary friction to what is otherwise a very smooth experience.

- Free plan page limits feel unnecessarily restrictive:

When I was on the free plan, one of the first walls I hit was the page limit per file. For a simple project it's manageable, but the moment your work gets even slightly complex; multiple flows, separate sections, versioning you're forced to start a new file entirely. That fragmentation is disruptive. It breaks the natural way designers organise work and makes the free plan feel more constrained than it needs to be, especially for students or early-stage teams who are still evaluating the tool.

- Collaboration on the free plan is more limited than it appears:

Figma markets itself on real-time collaboration and it genuinely delivers on that. But on the free plan, the experience is more limited than most people realise upfront. Peers you invite can view a file, but editing access requires moving everything into a shared project first. For a team just trying to work together quickly, that extra setup step creates confusion and slows things down. It's a friction point that feels avoidable, and it slightly undermines the collaborative promise at the tier where new users are forming their first impressions.

- SVG and vector assets can't be directly copied cross-app:

This one catches me off guard more often than I'd like. When I copy a vector or SVG element from a Figma file and try to paste it into another application Illustrator, for instance — it doesn't carry over. You have to export the asset first, then import it elsewhere. For a tool that's designed around speed and flow, this gap in cross-app clipboard support feels like a missing piece. A simple copy-paste of clean vector data between professional design tools should just work in 2025.

- AI credits are too limited and image generation is still absent:

Figma's AI features are genuinely promising, but the credit cap on even the paid plan makes them feel rationed rather than integrated. For a designer doing high-volume work, hitting the AI limit mid-project breaks the flow entirely. Beyond that, there's a more fundamental gap: Figma still doesn't offer AI image generation natively. When competitors and standalone tools are generating production-quality images from prompts, having to leave Figma to do it feels like a step backwards. It's one of the most requested features from the design community, and its absence is increasingly noticeable. Review collected by and hosted on G2.com.

UI/UX is clean, modern, and optimized for design workflows with features like auto layout and components. Real-time collaboration makes team interaction seamless.

Integrations with tools like Slack, Jira, and developer handoff workflows improve productivity. Performance is strong in most cases, though very large files can slow down.

Pricing offers good ROI for teams due to collaboration and scalability, with a usable free tier. Onboarding is straightforward with a relatively low learning curve and strong community resources.

AI features and plugins assist with automation, content generation, and design suggestions, improving speed but still requiring manual control for precision. Review collected by and hosted on G2.com.

Figma can slow down with very large files or complex components. Some advanced features depend on plugins, and offline functionality is limited since it’s primarily browser-based. Review collected by and hosted on G2.com.

What I value most about Figma, especially with Figma Make, is how dramatically it accelerates our ability to go from idea to working prototype. As a small team, it has materially reduced our reliance on dedicated design resources; we were planning to hire a designer, but were able to defer that because we can now produce high-quality UI and test fully functional prototypes within hours instead of days or weeks. As a small product team, it has meaningfully increased our speed to market and the number of product iterations we can run in a short time. Review collected by and hosted on G2.com.

While Figma, particularly Figma Make, has been extremely effective for rapid prototyping, a key limitation is that the output does not translate cleanly into production-ready code and can consume a significant amount of AI credits within our development workflow. That said, it still serves as a strong reference point for engineers and helps align design intent with implementation, even if additional work is required to productionize it Review collected by and hosted on G2.com.

What I like most about Figma is that it makes team collaboration very easy and simple. Multiple people can work on the same design together, and changes can be seen live, which is really helpful. I also like that it works in the browser, so no heavy installation is needed, and sharing designs is very fast with just a link. Sometimes large files can lag a little bit, but overall Figma is very smooth and useful for UI/UX design work.

From a pricing and ROI perspective, Figma offers good value because teams can handle design, prototyping, and collaboration in one platform. It reduces the need for multiple tools and improves productivity, making it cost-effective for both small teams and large organizations.

Another thing I appreciate is the wide range of integrations available with other development and collaboration tools. Figma works well with platforms like Slack, Jira, and design handoff tools, which helps designers and developers collaborate more efficiently.

The support and onboarding experience is also good. The interface is user-friendly, and new users can quickly learn the basics through tutorials, templates, and community resources. The documentation and design community make it easier to solve issues and improve workflow practices.

I also like the growing AI and intelligence features in Figma. AI-powered design suggestions, content generation, automation tools, and smart workflows help speed up the design process and improve creativity and productivity for teams. Review collected by and hosted on G2.com.

I don’t like much about Figma is it can lag when working on very large or complex design files. It is usually smooth, but heavy projects sometimes slow it down a bit. Another issue is it depend on internet connection, so if network is weak then work get interrupt. Also for beginners, interface can feel little confusing at first because there are many tools and options in one place. Review collected by and hosted on G2.com.

What I like best about Figma is how easy it makes collabration between designers, devs, and clients. Everything stays in one place and real-time editing saves alot of time during projects. The component system and auto layout are super helpful for managing large design systems and responsive screens. I also really like the prototyping and dev handoff features because it makes the overall workflow much faster and smoother. Review collected by and hosted on G2.com.

One thing I dislike about Figma is that heavy files sometimes become a little laggy, specially when working on large projects with alot of pages and complex prototyping. Also, some advanced features still depend too much on plugins, which can make the workflow feel a bit inconsistant sometimes. Offline acces could also be better because most of the experiance depends on internet connection Review collected by and hosted on G2.com.