I really like the outreach tool in CisionOne, as it allows me to target local media members directly and get my press releases to them in seconds without needing to use a costly newswire service. I've had a very good success rate with this approach. The ability to find journalists, especially those who are hard to track down, is incredibly valuable, and sending releases quickly makes the communication more personal. Plus, once I learned how to set up media monitoring searches, the process became a breeze. Review collected by and hosted on G2.com.

I think a little bit better filtering could improve the outreach tool. A lot of times I'm sending in bulk to all reporters in a city, with no regard for what they actually cover. It's about mass targeting and hoping something latches on. It would also be nice if Cision's PR Newswire and CisionOne were connected as they are separate websites. For media monitoring, despite our best efforts, our US affiliates often come up in our feed as well, when we are focused just on our Canadian local. Review collected by and hosted on G2.com.

We use the media monitoring function the most, and it is very helpful for daily news monitoring especially with the audience size and article sentiments that are included with each news mention. We also use the reporting function on a monthly basis, and I love that I can set up a dashboard and easily go back to it each month to pull the data I need. The database of journalists and outlet contacts/ information is also VERY helpful for finding outreach targets. Overall, this tool does a lot for me and my team! Review collected by and hosted on G2.com.

There are some small glitches and limitations. For example, when searching for an outlet's UVM, there are no commas in the numbers as listed. I know it sounds silly, but it takes me an extra minute to make sure I'm reporting the correct number because I have to parse out if it's in the thousands, millions, etc. I also find it limiting that you can't create a news mentions report outside of the email report function. I would like to be able to create it as a PDF, and I wish the formatting wasn't so set in stone. It would be nice to be able to customize the look and structure of it. We basically have to create our own clips report manually because this platform is lacking in that functionality. Review collected by and hosted on G2.com.

I like the mention streams and find the daily alerts very helpful. It monitors data across various platforms and provides detailed insights. The weekly reports look good and aid the client in having better oversight of their brand. I find the media outreach and journalist database helpful as a PR expert, though it's not always up-to-date. The customer service support has been good in my experience, and I like that I can see all mention streams across my entire team. Additionally, the graphs and data overview page is really useful. The mention streams are great. Review collected by and hosted on G2.com.

The contacts aren't always up to date, which I've frequently run into. It completely misses coverage a lot of the time, and I don't like that the links generated are preceded with Cision, as they don't export to Coverage Book well that way. Review collected by and hosted on G2.com.

I find the outreach function the most appealing feature as I'm able to identify journalists across multiple countries with ease. We work in a niche sector and Cision has been by the far the best in terms of seeking out specialist publications and media outlets.

I particularly like being able to identify journalists that are talking about a key subject and using this to target new opportunities. Review collected by and hosted on G2.com.

I sometimes find it difficult to capture all of the coverage and/or filter out irrelevant coverage in the monitoring function. Social Listening has also been difficult to use and the only search I've managed to create involved assistance from the Cision team. This still doesn't really work and misses a lot of mentions.

Outreach searches can also be frustrating at times as some filters seem to cut out a lot more than expected and they can sometimes apply in new searches too. Appreciate that may be user error though! Review collected by and hosted on G2.com.

Cision is overall, extremely, effective in its analytics and overall performance. It picks up mentions pretty seamlessly and provides robust metrics in order to communicate the impact of our work to senior stakeholders. I find the interface intuitive and the support team is responsive, in a sometimes extraordinarily timely fashion. Compared to our previous monitoring provider, it's far more economic. Review collected by and hosted on G2.com.

There are a few bits of the system that aren't completely intuitive but they're mainly small. Sometimes the content analysis like sentiment tracking can be a bit off and sometimes I find that when coverage is paywalled it's hard to add coverage to your mention streams yourself rather than having to contact the support team. Review collected by and hosted on G2.com.

I really like the breadth of channels that CisionOne covers, as it’s rare that coverage isn’t picked up, even in niche outlets. The reporting functions are also great, allowing us to offer a comprehensive picture of our media ROI to clients. I appreciate the way we can combine instant insights with mention reports to evaluate coverage. The instant insights help us quantify the value of our coverage with metrics like Reach, AVE, and SoV and show the quality of coverage through a list of top outlets and journalists. Additionally, the benchmarking feature is useful for demonstrating month-to-month improvements. Review collected by and hosted on G2.com.

The way mention streams are structured can make it difficult to compare between clients. Also, the customer service hasn't been great since being transferred to an account manager. He's taken days to reply and hasn't been particularly helpful. Review collected by and hosted on G2.com.

The revised mention streams and the ability to categorize them to focus on capturing various media mentions & topics. The ability to tag mentions is also very helpful when bucketing media mentions into defined buckets. Review collected by and hosted on G2.com.

When ordering and clipping broadcast mentions the previous generation of Cision would generate a lasting archived web link. Now the links are stored in the media section and found using the tag features. It was easier to have the archived link saved elsewhere for ease of accessing older broadcast media coverage. Review collected by and hosted on G2.com.

I like how quickly CisionOne lets me build a list and send emails directly through the platform, which is really convenient. The initial setup was also very easy, and it made getting started with the software feel straightforward. I also don't run into too many glitches which is nice compared to other platforms that we've tried. Review collected by and hosted on G2.com.

I really don’t like how difficult it is to remove people from a list in the CisionOne system compared to the legacy system. On top of that, trying to see who opened an email and read it, and then build or use a list from that information, is not as straight forward. There are a few major differences in the Legacy Platform vs. Cision One, but honestly, it's relatively easy to use and there aren't very many good / comparable options out there. Review collected by and hosted on G2.com.

Ease of use compared to competing platforms. The layout is intuitive and everything loads quickly. It takes fewer steps to get to the same result. Cost is high, but less than biggest competitor. Good reporter search functionality. Review collected by and hosted on G2.com.

It would be nice to have more robust social media reporting, but you can get that if your contract includes Brandwatch. Customer support portal is slow to respond and unhelpful, so I work through my customer success manager usually. Review collected by and hosted on G2.com.

All information on the system is presented in a visually engaging, comprehensive way, from clippings to data insights. This means pulling reports and coverage updates is admin-light - I can get what I need, when I need it, and quickly.

Having taken on the outreach element of PR in-house fairly recently, Cision made this process a lot less stressful during a time when I had taken on a lot more responsibility. I particularly love the new feature of suggested journalists to add to media lists, saving you the trouble of having to find them yourself.

I also find the support at Cision fantastic - in particular our account manager, who is always quick to come back to us on any queries we may have, and update us on the latest software enhancements. Review collected by and hosted on G2.com.

I find it quite difficult to understand the Boolean search aspect of the system. This is more likely user error, but I do feel as if you have to be fairly proficient in code to understand this concept and create search queries for coverage that are more niche/specific.

For example - it would be beneficial if I had a quick, easy way to pull out how much share of voice our business had for key terms, such as remortgage, first time buyer, etc, that I could present to senior stakeholders. I have tried unsuccessfully to do this several times myself, and I have still yet to get this right. If there is a quick fix to do this, please let me know! Review collected by and hosted on G2.com.