I love how this helps to forecast the future of the business based on previous data. Because data is unique to your business, the forecasts are custom fit for your business. You can do so much with this software! It will give you ideas to forecast about categories of business that you would not have thought of on your own.
I've always wondered how much the software takes multiple variables into account during calculations. I am not positive on how accurate these forecasts are.
This is definitely more accurate than looking at the data on your own! Trust that the algorithms being used will help give more insight into your future business.
We have used it for revenue predictions, product demand, planning for finances, staffing, advertising etc. I really recommend that you try the product and see how much it can do for your business.